10 Marketing Training Programs

We've curated 10 marketing training programs designed to explore the different marketing facets that are beneficial for your team members in their roles. With the right marketing background, employees can develop strong marketing strategies that can improve the company’s performance. Keep scrolling to learn more.

10 Marketing Training Programs
Last published: 12th October 2021
Marketing Training Program - EdApp's Knowing your Market

Marketing Training Program #1 - Knowing your Market

Before you can develop a marketing strategy, you must first understand your target market. EdApp's Knowing your Market course will help you and your team gain an understanding of the preferences of your target market through market research. It covers the fundamentals of market research in order to get customer insight and help your team market your products and services to the right audience. The course consists of 3 microlessons that can be completed by the learners at their own pace.

This EdApp course is completely editable to meet your specific marketing training program requirements. Also, in-app branding is available to customize the course to match the image and professional branding of your organization. EdApp is available on mobile devices, allowing learners to access their courses at any time and from any location.

Length: 5-10 minutes per lesson
Certification: Available
Cost: Free

Created By EdApp

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Marketing Training Program -  EdApp's Digital Marketing

Marketing Training Program #2 - Digital Marketing

In this digital age, organizations are extending their marketing efforts from traditional to digital marketing to expand their audience reach. EdApp’s Digital Marketing course has 4 lessons that tackle the fundamentals, history, and marketing channels of digital marketing. To give you an idea, there are several channels under digital marketing such as search engine optimization, social media marketing, email marketing, and more. At the end of this marketing training program, your marketing team will learn how to take advantage of the different digital channels to market your products and services.

This course is available for free and is accessible across most devices including smartphones and laptops. Learners can take this course at their own pace anytime, anywhere.

Length: 5-10 minutes per lesson
Certification: Available
Cost: Free

Created by EdApp

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Marketing Training Program - EdApp's Search Engine Optimization (SEO)

Marketing Training Program #3 - Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is under digital marketing that is proven to increase leads and conversions by having a website’s content appear on organic searches on different search engines such as Google. Several users search on Google whatever they need and what appears on the Google search page are all products of good SEO efforts from different organizational websites. There are a lot of factors to consider when coming up with an SEO strategy, and this SEO course by EdApp is a good introduction to your marketing team to get to know SEO best practices. This 6-part course is packed with the basics of SEO, such as content quality, keyword research, technical optimization, and many more – all of which are essential when creating SEO content.

Length: 5-10 minutes per lesson
Certification: Available
Cost: Free

Created by EdApp

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Marketing Training Program -  Diploma in Marketing Management

Marketing Training Program #4 -  Diploma in Marketing Management

Alison’s Diploma in Marketing Management is a full overview of the marketing key concepts, marketing theory, marketing tools, and different marketing strategies. This will help the learners gain marketing insights that will be useful when making crucial decisions in businesses. Alison’s marketing training program consists of 9 modules with 3 assessments that can be completed in 6-10 hours. Resource files are also available, which learners can download. Accredited certification is also given at the end of the course.

Length: 6-10 hours
Certification: Available
Cost: Start for free

Created by Alison

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Marketing Training Program  - EdApp's Social Media and Electronic Communication

Marketing Training Program #5 - Social Media and Electronic Communication

This marketing training program from EdApp will guide learners on how to use social media and electronic communication effectively in retail. By assigning this course to your employees, they will learn about the different social media platforms that are useful for retail companies, such as Facebook, Twitter, and Instagram. Not only that, but this interactive course also covers social media in retail, social media engagement strategies, social customer care, and social media etiquette. There are only 4 lessons that are guaranteed to be short and easy to follow, so learners will be able to complete the course within a few minutes. 

Length: 5-10 minutes per lesson
Certification: Available
Cost: Free

Created by EdApp

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Marketing Training Program  - EdApp's Understanding Customer Motivations

Marketing Training Program #6 - Understanding Customer Motivations

EdApp’s Understanding Customer Motivations course will teach you the psychology of customers when it comes to their buying behavior. Having a deeper understanding of your customer’s motivations will enable your team members to develop ways to approach their marketing strategy. The course is divided into four modules, and learners can progress through the lessons at their own speed, as with most EdApp courses. The course is designed with questions and situational exercises to help prepare your learners for real-life discussions with customers.

Length: 5-10 minutes per lesson
Certification: Available
Cost: Free

Created by EdApp

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Marketing Training Program  - EdApp's Email Campaigns and Strategies

Marketing Training Program #7 - Email Campaigns and Strategies

Email marketing has long been around and is still being used by companies to keep in touch with their clients. You can use email marketing in different ways such as reaching out to prospective clients or just by sending newsletters to your subscribers to keep them updated with your company’s products and events. This marketing training program by EdApp will guide your team members on how to write effective email marketing campaigns and how to manage the email list. With only 4 microlessons, learners are sure to complete this easy-to-follow course in no time.

Length: 5-10 minutes per lesson
Certification: Available
Cost: Free

Created by EdApp

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Marketing Training Program  - Get Started with Digital Marketing

Marketing Training Program #8 - Get Started with Digital Marketing

FutureLearn’s Get Started with Digital Marketing course explores the different types of digital marketing and the key platforms you can use to deliver your marketing strategy. Digital technology is influencing and transforming marketing and business operations, and this course will guide the learners on how to establish an online presence using different channels. This marketing training program can be completed in 2 weeks with 3 hours of weekly study. It is completely online, so learners can take it at their own pace.

Length: 6 hours
Certification: Available
Cost: $74 USD

Created by FutureLearn

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Marketing Training Program  - EdApp's Upselling

Marketing Training Program #9 - Upselling

This Upselling course by EdApp will teach your marketing team all about the fundamentals of upselling and the various factors that contribute to creating upselling avenues. It explores the psychology of upselling, which is manifested by providing consumers with the “must-have” effect to entice them to upgrade. It also enlightens learners about the consumer decision-making process to help them identify opportunities to accelerate customer decisions. The course provides negotiation tips and tricks so you can learn how to handle and overcome hesitations or objections from customers. This marketing training program has 4 lessons which can be completed anytime, anywhere.

Length: 5-10 minutes per lesson
Certification: Available
Cost: Free

Created by EdApp

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Marketing Training Program - EdApp's Social Media Policy

Marketing Training Program #10 - Social Media Policy

Most organizations have adopted the use of social media as a strategic move to publish business updates and relevant industry information. However, when promoting your product to all users and target audiences, your social media team needs to have a policy in place to ensure you're not breaking any social media guidelines. Thankfully, EdApp offers a social media policy course that your company can deploy to guarantee that your social media team is following best practices. The free course also covers the policies that digital marketers must follow to preserve their businesses’ professional image.

This course consists of four lessons: social media compliance, firm information protection, online ethics, and professional use of personal accounts. All things considered,  the content is presented in bite-sized portions to help learners absorb more knowledge. At the end of each session, students take a short quiz to test their understanding of the topic.

Length: 5-10 minutes per lesson
Certification: Available
Cost: Free

Created by EdApp

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Strengthen your marketing strategy with marketing training programs

Marketing is important in businesses as it is responsible for knowing what the consumers are looking for in a product and how the company will cater to their preferences. With an effective marketing strategy, consumers will be more likely to support and purchase products from the brand, resulting in higher sales and profit for the company. However, marketing is a big umbrella that has a lot of functions under it. Training your marketing teams can be difficult as there are a lot of topics that need to be covered. But, with the presence of training platforms, you can easily find several marketing courses that will suit your training needs.

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