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Social Media and Electronic Communication Free
Social media is rapidly changing the way we do business. This course will help you roll with the punches and adapt to the ever shifting landscape of the retail industry.
Social Media and Electronic Communication Lessons
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- Social Media in Retail
- Strategies for Effective Social Media Engagement
- Social Customer Care
- Basics of Social Media Etiquette
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Social Media and Electronic Communication course excerpts
Strategies for Effective Social Media Engagement
Effective Strategies for Social Media Engagement
Voice shows our brand’s personality and helps us better communicate with our target customers.
Passionate, formal, informative
Authoritative, serious, straightforward
Friendly, casual, fun
Social Customer Care
Social Customer Care
Noise We are now sifting through a lot of messages more than ever, making it hard for us to identify a customer service concern. This leads to many messages left unanswered.
Delay The process of resolving one issue might take a lot of time. Receiving multiple tickets and messages from just one costumer might cause a lot of confusion, causing delay and poor response rate.
Unintended consequences Sometimes, even one error in social media can snowball into a bigger crisis.
Which among these messages do you think need priority? Not all messages that come through need a response, so it’s important to determine which should be given priority. Some are: (1) direct questions to the company; (2) customer complaints; (3) urgent requests for product or service; and (4) those that might arise as full-blown crises.
Which among these messages do you think need priority? Not all messages that come through need a response, so it’s important to determine which should be given priority. Some are: (1) direct questions to the company; (2) customer complaints; (3) urgent requests for product or service; and (4) those that might arise as full-blown crises.
Which among these messages do you think need priority? Not all messages that come through need a response, so it’s important to determine which should be given priority. Some are: (1) direct questions to the company; (2) customer complaints; (3) urgent requests for product or service; and (4) those that might arise as full-blown crises.
Which among these messages do you think need priority? Not all messages that come through need a response, so it’s important to determine which should be given priority. Some are: (1) direct questions to the company; (2) customer complaints; (3) urgent requests for product or service; and (4) those that might arise as full-blown crises.
This refers to the ability to fully address a customer’s issue.
In Twitter, for instance, more than three-fourths of users feel more positive towards a company when they replied to their tweet within 60 minutes.
Basics of Social Media Etiquette
Basics of Social Media Etiquette
What again are the reasons why we should respond nicely to people in social media?
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