EdApp by SafetyCulture

Social Media and Electronic Communication
FREE

By EdApp
4 Lessons
4.3(16)
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This course is free and editable. Yours to re-brand and tailor to your needs!

About this course

Social media is rapidly changing the way we do business. This course will help you roll with the punches and adapt to the ever shifting landscape of the retail industry.

Social Media and Electronic Communication Lessons

Click through the microlessons below to preview this course. Each lesson is designed to deliver engaging and effective learning to your team in only minutes.

  1. Social Media in Retail
  2. Strategies for Effective Social Media Engagement
  3. Social Customer Care
  4. Basics of Social Media Etiquette

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Social Media and Electronic Communication course excerpts

Strategies for Effective Social Media Engagement

Social Media and Electronic Communication Course - Lesson Excerpt

Effective Strategies for Social Media Engagement

Voice shows our brand’s personality and helps us better communicate with our target customers.

Passionate, formal, informative

Authoritative, serious, straightforward

Friendly, casual, fun

Social Customer Care

Social Media and Electronic Communication Course - Lesson Excerpt

Social Customer Care

Noise We are now sifting through a lot of messages more than ever, making it hard for us to identify a customer service concern. This leads to many messages left unanswered.

Delay The process of resolving one issue might take a lot of time. Receiving multiple tickets and messages from just one costumer might cause a lot of confusion, causing delay and poor response rate.

Unintended consequences Sometimes, even one error in social media can snowball into a bigger crisis.

Which among these messages do you think need priority? Not all messages that come through need a response, so it’s important to determine which should be given priority. Some are: (1) direct questions to the company; (2) customer complaints; (3) urgent requests for product or service; and (4) those that might arise as full-blown crises.

Which among these messages do you think need priority? Not all messages that come through need a response, so it’s important to determine which should be given priority. Some are: (1) direct questions to the company; (2) customer complaints; (3) urgent requests for product or service; and (4) those that might arise as full-blown crises.

Which among these messages do you think need priority? Not all messages that come through need a response, so it’s important to determine which should be given priority. Some are: (1) direct questions to the company; (2) customer complaints; (3) urgent requests for product or service; and (4) those that might arise as full-blown crises.

Which among these messages do you think need priority? Not all messages that come through need a response, so it’s important to determine which should be given priority. Some are: (1) direct questions to the company; (2) customer complaints; (3) urgent requests for product or service; and (4) those that might arise as full-blown crises.

This refers to the ability to fully address a customer’s issue.

In Twitter, for instance, more than three-fourths of users feel more positive towards a company when they replied to their tweet within 60 minutes.

Basics of Social Media Etiquette

Social Media and Electronic Communication Course - Lesson Excerpt

Basics of Social Media Etiquette

What again are the reasons why we should respond nicely to people in social media?

Course media gallery

Which among these messages do you think need priority?
Which among these messages do you think need priority?
Which among these messages do you think need priority?
Which among these messages do you think need priority?
Social Media and Electronic Communication

EdApp

EdApp is an award winning, mobile first microlearning platform with integrated authoring and delivery. EdApp contributes training courses that have been created by the in house instructional design specialists.

Course rating

Gives basic understanding of this topic

Interesting And Very Usefull

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Very helpful in building knowledge in content media.

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