Social Media and Electronic Communication

This course is free and editable. Yours to re-brand and tailor to your needs!

Social Media and Electronic Communication Free

By EdApp
4 Lessons
4.6
(7 reviews)

Social media is rapidly changing the way we do business. This course will help you roll with the punches and adapt to the ever shifting landscape of the retail industry.

Social Media and Electronic Communication Lessons

Click through the microlessons below to preview this course. Each lesson is designed to deliver engaging and effective learning to your team in only minutes.

  1. Social Media in Retail
  2. Strategies for Effective Social Media Engagement
  3. Social Customer Care
  4. Basics of Social Media Etiquette

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Social Media and Electronic Communication course excerpts

Strategies for Effective Social Media Engagement

Social Media and Electronic Communication Course - Lesson Excerpt

Effective Strategies for Social Media Engagement

Strategies for Effective Social Media Engagement

Voice shows our brand’s personality and helps us better communicate with our target customers.

Strategies for Effective Social Media Engagement

Passionate, formal, informative

Strategies for Effective Social Media Engagement

Authoritative, serious, straightforward

Strategies for Effective Social Media Engagement

Friendly, casual, fun

Strategies for Effective Social Media Engagement

Social Customer Care

Social Media and Electronic Communication Course - Lesson Excerpt

Social Customer Care

Social Customer Care

Noise We are now sifting through a lot of messages more than ever, making it hard for us to identify a customer service concern. This leads to many messages left unanswered.

Social Customer Care

Delay The process of resolving one issue might take a lot of time. Receiving multiple tickets and messages from just one costumer might cause a lot of confusion, causing delay and poor response rate.

Social Customer Care

Unintended consequences Sometimes, even one error in social media can snowball into a bigger crisis.

Social Customer Care

Which among these messages do you think need priority? Not all messages that come through need a response, so it’s important to determine which should be given priority. Some are: (1) direct questions to the company; (2) customer complaints; (3) urgent requests for product or service; and (4) those that might arise as full-blown crises.

Social Customer Care

Which among these messages do you think need priority? Not all messages that come through need a response, so it’s important to determine which should be given priority. Some are: (1) direct questions to the company; (2) customer complaints; (3) urgent requests for product or service; and (4) those that might arise as full-blown crises.

Social Customer Care

Which among these messages do you think need priority? Not all messages that come through need a response, so it’s important to determine which should be given priority. Some are: (1) direct questions to the company; (2) customer complaints; (3) urgent requests for product or service; and (4) those that might arise as full-blown crises.

Social Customer Care

Which among these messages do you think need priority? Not all messages that come through need a response, so it’s important to determine which should be given priority. Some are: (1) direct questions to the company; (2) customer complaints; (3) urgent requests for product or service; and (4) those that might arise as full-blown crises.

Social Customer Care

This refers to the ability to fully address a customer’s issue.

Social Customer Care

In Twitter, for instance, more than three-fourths of users feel more positive towards a company when they replied to their tweet within 60 minutes.

Social Customer Care

Basics of Social Media Etiquette

Social Media and Electronic Communication Course - Lesson Excerpt

Basics of Social Media Etiquette

Basics of Social Media Etiquette

What again are the reasons why we should respond nicely to people in social media?

Social Media and Electronic Communication Course Author

EdAppEdApp is an award winning, mobile first microlearning platform with integrated authoring and delivery. EdApp contributes training courses that have been created by the in house instructional design specialists.

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Very helpful in building knowledge in content media.

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