October 7, 2022
Choosing just the right name for your online course is an art in and of itself. After all, it’s the first impression that counts, and in an era of information overload, you have less than five seconds to catch your audience’s attention. In this article, we’ll be taking a closer look at how to choose the best name for your training course and some training course name examples that can set you apart from your competition.
The first thing to remember is that 80% of the readers or potential customers never make it past the headline and only 20% will read the entire content. The latest report from Media Insight Project, a joint project led by AP-NORC Center for Public Affairs Research and the American Press Institute concludes, states that Americans do not read the news. As Chris Cillizza from Washington Post claims, around 75% of news readers declare only skim-reading or entirely skipping the content in favor of reading only headlines. And that’s on the news.
Other, non-essential, educational, journalistic, or entertainment content has to fight for our attention even more. The competition is high: statistics suggest that around 2 million blog posts, 400 million tweets, and little less than 1000 hours of video materials are published daily. It’s virtually impossible to absorb such a quantity of information. No wonder we skim – our brains are still not developed to take in and process such an overload and sooner or later we stop focusing on the next batch of flashy news.
Due to this explosion of online training courses, users are more confused than ever. How could they ever find what they need in this ever-growing, ever-changing pool of information? Additionally, the typical user is not very patient, nor perseverant – they will skim and browse, but quickly give up if they don’t find what they need. As we can see, the supply is not the problem here – it’s the demand.
Capturing the user’s attention has become an art. Some creators do better at it than others. But the life of a clickbait is short and the end bitter, as users quickly get discouraged. Creating valuable content online and trying to reach the right audience is not easy. We’re competing not only with other creators and their products but with a lot of low-quality filler materials, algorithms, and information fatigue. But a catchy name can significantly increase your click rates and in turn, reach the targeted audience and help you increase your sales.
Say, you have created an online course. You have spent months researching the subject, splitting material into logical and unified lessons, sketching the outline, choosing methods, and outsourcing graphic design. Finally, your course is ready. You have done your research before and are sure that your course answers a very clear demand in a concrete niche. You’re prepared for a slow start but hope for a quickly accelerating interest once people start recommending your course to others.
Now comes the last thing – choosing the title for your online training course. It’s tempting to skip it, after all the content should speak for itself. But that would be a huge mistake. Research says the right title can boost the visibility of your course by up to 500%. You wouldn’t want to miss out on that opportunity, would you?
As we said, choosing the right title is an art – an art guided by a few concrete principles. Do not try to kick an open door, we’ve got you. Here are a few training course name examples supported by fool-proof guidelines.
Your clients come to you with specific needs: most likely, they want to learn something about a certain subject. Tell them what competencies your course is going to provide. For instance, if you created a course about financial strategies in everyday life, you can say that your course is going to teach them how to save money on daily groceries.
Say your course is dedicated to stay-at-home moms with kids below the age of 5. Your content should include topics such as formula, diapers, snacks, toys, or clothes for kids. It should also acknowledge the fact that moms most likely shop with their children. Finding your niche will help to narrow down the targeted audience and indicate how and where to market your course.
Use short and powerful words and action verbs and narrow down the length of the title. Sure, your course is complex and covers lots of topics. But your course is not an academic paper, people won’t click on it just because it’s long and convoluted. Your title should be brief – the shorter, the sweeter.
As a training platform, EdApp pays extra attention to how they name their courses. These training courses need to convey the main message, spur interest, and keep it short and interesting. After all, there’s only a small window of time to get anyone’s attention. EdApp’s comprehensive library of editable courses spans different categories and topics, from welding to communication to retail. The platform makes sure to deliver the main goal of the course in a straightforward manner so as to not waste any reader’s time.
Some training course name examples include “Mental health in the workplace” or “Food safety hazards”. These convey the gist of the material and inform users what they can expect from the content. At EdApp, learners can expect digestible knowledge and reachable goals. This online learning solution invests in the newest educational technologies and designs courses to meet the needs of different customers across the world.
Marta Rudnicka is a creative content writer with vast experience in writing, editing, translation, and data analysis. Aside from writing, their interests are centered on mental health, human rights, travel, and environmental concerns.