10 Retail Customer Service Training Courses

1. Retail Services - Communication

The goal of EdApp’s Retail Services - Communication course is to help retail teams acquire the skills needed to engage with customers through great customer service. In this course, employees will learn how to listen actively to customers to understand them better. They’ll be familiarized with open and closed-type questions, which lets them select the most appropriate question type for certain situations and interactions. 

After finishing this course, your retail teams will become more involved and proactive when communicating with customers. Watch how they’ll be able to interact and converse with consumers more effectively to bring in more sales and satisfied customers.

Make sure your team understands new concepts with EdApp’s Rapid Refresh quizzes so they don’t end up just sitting through important learning. Simply add questions and answers to its easy-to-fill spreadsheet and choose how often your teams are quizzed. This way, you can see what they remember after any learning opportunity.

• Cost: Free
• Scope: Active listening, open vs. closed questions, using open questions

Created By EdApp

3. Customer Service Skills Training for Retail

This Customer Service Skills Training for Retail by Business Training Works teaches learners how to get past barriers that are preventing them from giving exceptional customer service. It starts by identifying characteristics of excellent customer service, then discusses the different customer behavior styles and how to adjust to them. As keeping customers happy is important, this course teaches tension-relieving tactics for difficult situations and stress reduction techniques. 

At the end of the course, learners will get to develop their personal action plans to improve their customer service skills.

• Cost: Available upon request
• Scope: Features of excellent customer service, customer behavior styles, techniques for dealing with difficult customers

Created by Business Training Works

5. Diversity and Inclusion in Retail

The Diversity and Inclusion in Retail course by Universal Classes is all about educating retail employees about diversity and inclusion. This is so they can give customers a diverse and welcoming shopping experience

This retail customer service training course promotes the values of a varied, equal, and inclusive workplace. It discusses the many stereotypes that employees should be aware of especially when dealing with customers. This course also emphasizes the need of having a zero-tolerance discrimination policy to create a safe and inclusive work environment for both customers and employees. This is regardless of their race, gender, religion, sexual orientation, or any other personal characteristic.

No need to cross-reference any lists to see who has and hasn’t completed their training. With EdApp’s push notifications, you can send custom notifications to your learners’ smartphones. It will also send automated reminders after a set number of days of inactivity so your learner is more likely to complete their lessons.

• Cost: Free
• Scope: Implicit bias, creating an inclusive shopping experience, zero tolerance discrimination policy, listening to customers

Created by EdApp

6. Customer Service 101

Universal Class’s Customer Service 101 course was created to help retail employees provide excellent customer service. It explains what customer service means and how to go above and beyond customer expectations. This course then emphasizes key customer service skills and illustrates how to successfully interact with clients in a variety of scenarios. Finally, there’s a lesson that highlights important customer service abilities and demonstrates how to effectively deal with customers in a variety of settings.

• Cost: 50 USD
• Scope: Defining service, interacting and dealing with customers, key customer service skills

Created by Universal Class

8. Disney's Approach to Quality Service

Disney brings in their expertise and reveals how magic is brought to its consumers in this retail customer service training course. Disney leaders share their experiences on how excellent customer service goes a long way in building your brand. To foster customer loyalty and retention, this course also discusses the importance of providing customers with a consistent service experience. 

As mishaps cannot be avoided at times, there’s a lesson teaching learners how to recover from a service failure and turn it into an opportunity to strengthen customer relations.

• Cost: 199 USD
• Scope: Assessing and designing a service strategy, delivering quality customer service, customer service failures

Created by Disney Institute

10. Understanding Customer Motivations

Learners will understand the idea of customer psychology and the factors that influence consumer behavior by taking EdApp's Understanding Customer Motivations course. Here, they’ll be asked to determine a customer’s wants based on the provided elements. With this knowledge, they’ll be able to understand how customer psychology functions and use this information when interacting with customers. There’s also a lecture on the psychology of why people visit your store, which covers ideas like Freud's Iceberg theory and Pavlov's Classical Conditioning theory. 

Want to make sure that your training content sticks with your learners? EdApp’s Brain Boost spaced repetition tool compiles key concepts learners might not understand and repeats them until they demonstrate that it’s been locked into their long-term memory. 

• Cost: Free
• Scope: Customer psychology, customer motivation, customer profiling

Created by EdApp