Persuasive Selling

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The persuasive selling process The persuasive selling process consists of five key steps.

1: Summarise the situation Here, you need to summarise the situation of the store manager, laying the foundations for you to propose your solution to their problem.

2: Introduce your big idea Introduce your solution to the issue raised in the previous step. Your idea should be brief and easily understandable.

Explain how it works Explain the mechanics of how your idea will be implemented, and justify the feasibility and credibility of the idea.

4: Reinforce the key benefits Reiterate all the benefits and positive outcomes of your idea to the store manager, and how it will rectify the issues presented when summarising the situation.

5: Close Suggest an easy next step to help you move naturally into the close. Be clear and explicit in what you need from them to move forward.

Summarising the situation involves ...

Summarise the situation In this lesson, we will take an in depth look at Summarising the Situation, the first step in the persuasive selling process, which you need to go through when Executing a sale.

Which is the best strategy when summarising the situation?

Recap: Summarise the situation In the first step of the persuasive selling process, you need to summarise the situation of the store manager, laying the foundations for you to propose your solution to their problem.

Introduce your big idea In this lesson, we will take a look at how you should build upon the foundation you laid in the previous steps by introducing your big idea.

Recap: Summarise the situation In the first step of the persuasive selling process, you need to summarise the situation of the store manager, laying the foundations for you to propose your solution to their problem.

Recap: Introduce your big idea When introducing your big idea, you need to provide the solution to the issue raised in the previous step, in a succinct way which grabs the store manager's attention.

Explain how it works In this lesson, we will take a look at the best practices for explaining your big idea to the store manager.

How can you best make your plan appear more credible and achievable?

Recap: Summarise the situation In the first step of the persuasive selling process, you need to summarise the situation of the store manager, laying the foundations for you to propose your solution to their problem.

Recap: Introduce your big idea When introducing your big idea, you need to provide the solution to the issue raised in the previous step, in a succinct way which grabs the store manager's attention.

Recap: Explain how it works After introducing your big idea, you explain the details of your proposal to the store manager. Here you need to justify the feasibility and credibility of your plan, while providing quantified information on next steps.

Reinforce key benefits In this lesson, we will look at a critical step to take before you close the sale; reinforcing the key benefits of your idea.

If you end up with more than three benefits, what can you do? Select all that apply

Video

How did Chris successfully reinforce the key benefits of his idea?

Recap: Summarise the situation In the first step of the persuasive selling process, you need to summarise the situation of the store manager, laying the foundations for you to propose your solution to their problem.

Recap: Introduce your big idea When introducing your big idea, you need to provide the solution to the issue raised in the previous step, in a succinct way which grabs the store manager's attention.

Recap: Explain how it works After introducing your big idea, you explain the details of your proposal to the store manager. Here you need to justify the feasibility and credibility of your plan, while providing quantified information on next steps.

Recap: Reinforce key benefits Circle back and reinforce why your idea is a good idea for the store manager. Present three key benefits which counter the issues put forward in your summary of the store manager's situation.

Close In this lesson we will look at how to close the sale, as well as other key activities you need to undertake after executing the sale.

Execute: Review