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Persuasive Selling
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By EdApp
7 Lessons
4.2(43)
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This course is free and editable. Yours to re-brand and tailor to your needs!

About this course

Learn about the Persuasive Selling Process, useful when negotiating a sale.

From the author

The persuasive selling process is essential to boost the volume and frequency of sales. To work on these essential skills, look no further than this 7-part course. The Persuasive Selling Process course guides learners through a step-by-step execution of the persuasive selling techniques, beginning with summarising the situation and concluding with reinforcing the key benefits. If you want to know the exclusive tips successful people use in their persuasive selling process, this course is for you.

What you will learn

  • Execute: Summarise the Situation
  • First Impressions in Sales
  • Execute: Introduce your big idea
  • Execute: Reinforce key benefits
  • Execute: Review
  • Execute: Close
  • Psychological Concepts
  • Execute: Explain how it works

Persuasive Selling Lessons

Click through the microlessons below to preview this course. Each lesson is designed to deliver engaging and effective learning to your team in only minutes.

  1. Introduction
  2. Execute: Summarise the Situation
  3. Execute: Introduce your big idea
  4. Execute: Explain how it works
  5. Execute: Reinforce key benefits
  6. Execute: Close
  7. Execute: Review

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Persuasive Selling course excerpts

Introduction

Introducing how to execute a sale

Persuasive Selling Course - Lesson Excerpt

The persuasive selling process The persuasive selling process consists of five key steps.

1: Summarise the situation Here, you need to summarise the situation of the store manager, laying the foundations for you to propose your solution to their problem.

2: Introduce your big idea Introduce your solution to the issue raised in the previous step. Your idea should be brief and easily understandable.

Explain how it works Explain the mechanics of how your idea will be implemented, and justify the feasibility and credibility of the idea.

4: Reinforce the key benefits Reiterate all the benefits and positive outcomes of your idea to the store manager, and how it will rectify the issues presented when summarising the situation.

5: Close Suggest an easy next step to help you move naturally into the close. Be clear and explicit in what you need from them to move forward.

Summarising the situation involves ...

Execute: Summarise the Situation

Step 1 of the persuasive selling process: Summarise the Situation

Persuasive Selling Course - Lesson Excerpt

Summarise the situation In this lesson, we will take an in depth look at Summarising the Situation, the first step in the persuasive selling process, which you need to go through when Executing a sale.

Which is the best strategy when summarising the situation?

Execute: Introduce your big idea

Step 2 of the persuasive selling process: Introduce your big idea

Persuasive Selling Course - Lesson Excerpt

Recap: Summarise the situation In the first step of the persuasive selling process, you need to summarise the situation of the store manager, laying the foundations for you to propose your solution to their problem.

Introduce your big idea In this lesson, we will take a look at how you should build upon the foundation you laid in the previous steps by introducing your big idea.

Execute: Explain how it works

Step 3 of the persuasive selling process: Explain how it works

Persuasive Selling Course - Lesson Excerpt

Recap: Summarise the situation In the first step of the persuasive selling process, you need to summarise the situation of the store manager, laying the foundations for you to propose your solution to their problem.

Recap: Introduce your big idea When introducing your big idea, you need to provide the solution to the issue raised in the previous step, in a succinct way which grabs the store manager's attention.

Explain how it works In this lesson, we will take a look at the best practices for explaining your big idea to the store manager.

How can you best make your plan appear more credible and achievable?

Execute: Reinforce key benefits

Step 4 of the persuasive selling process: Reinforce key benefits

Persuasive Selling Course - Lesson Excerpt

Recap: Summarise the situation In the first step of the persuasive selling process, you need to summarise the situation of the store manager, laying the foundations for you to propose your solution to their problem.

Recap: Introduce your big idea When introducing your big idea, you need to provide the solution to the issue raised in the previous step, in a succinct way which grabs the store manager's attention.

Recap: Explain how it works After introducing your big idea, you explain the details of your proposal to the store manager. Here you need to justify the feasibility and credibility of your plan, while providing quantified information on next steps.

Reinforce key benefits In this lesson, we will look at a critical step to take before you close the sale; reinforcing the key benefits of your idea.

If you end up with more than three benefits, what can you do? Select all that apply

Video

How did Chris successfully reinforce the key benefits of his idea?

Execute: Close

Step 5 of the persuasive selling process: Close

Persuasive Selling Course - Lesson Excerpt

Recap: Summarise the situation In the first step of the persuasive selling process, you need to summarise the situation of the store manager, laying the foundations for you to propose your solution to their problem.

Recap: Introduce your big idea When introducing your big idea, you need to provide the solution to the issue raised in the previous step, in a succinct way which grabs the store manager's attention.

Recap: Explain how it works After introducing your big idea, you explain the details of your proposal to the store manager. Here you need to justify the feasibility and credibility of your plan, while providing quantified information on next steps.

Recap: Reinforce key benefits Circle back and reinforce why your idea is a good idea for the store manager. Present three key benefits which counter the issues put forward in your summary of the store manager's situation.

Close In this lesson we will look at how to close the sale, as well as other key activities you need to undertake after executing the sale.

Execute: Review

Refresh your memory in this revision lesson on executing a sale.

Persuasive Selling Course - Lesson Excerpt

Execute: Review

Course media gallery

Persuasive Selling

EdApp

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Course rating

During the executing sale have to remember five keys of persuasive selling process.following five step will be help you success closing each deal.

Very easy and informative

They aren't kidding when they say they give you bite size information that sticks. Loved this.

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