The Persuasive Selling Process

Learn about the Persuasive Selling Process, which you need to use when executing a sale.

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About this course

The persuasive selling process is essential to boost the volume and frequency of sales. To work on these essential skills, look no further than this 7-part course.


The Persuasive Selling Process course guides learners through a step-by-step execution of the persuasive selling techniques, beginning with summarising the situation and concluding with reinforcing the key benefits.


If you want to know the exclusive tips successful people use in their persuasive selling process, this course is for you.

What you'll learn

  • First Impressions in Sales
  • Execute: Summarise the Situation
  • Execute: Introduce your big idea
  • Execute: Explain how it works
  • Execute: Reinforce key benefits
  • Execute: Close
  • Psychological Concepts
  • Execute: Review

Course Content

  • Introduction

    Introducing how to execute a sale

    Lesson Excerpts

    • The persuasive selling process The persuasive selling process consists of five key steps.

      The persuasive selling process The persuasive selling process consists of five key steps.
    • Put the steps of the persuasive selling process in order.

    • Pair up the steps of the persuasive selling process.

  • Execute: Summarise the Situation

    Step 1 of the persuasive selling process: Summarise the Situation

    Lesson Excerpts

    • While Chris succinctly summarised the benefits of benefits to the store manager, he did not provide any supporting information for his summary, which could have helped him when introducing his big idea.

    • Is the statement true or false?

    • Which is a good example of summarising the situation?

  • Execute: Introduce your big idea

    Step 2 of the persuasive selling process: Introduce your big idea

    Lesson Excerpts

    • Remember to present a brief and understandable version of your big idea to grab the retailer's attention before going on to explain how it works.

    • You should state your strategy and sum up your idea in one or two sentences.

    • Is this introduction of the big idea effective or ineffective?

  • Execute: Explain how it works

    Step 3 of the persuasive selling process: Explain how it works

    Lesson Excerpts

    • Recap: Summarise the situation In the first step of the persuasive selling process, you need to summarise the situation of the store manager, laying the foundations for you to propose your solution to their problem.

      Recap: Summarise the situation In the first step of the persuasive selling process, you need to summarise the situation of the store manager, laying the foundations for you to propose your solution to their problem.
    • When explaining your idea, start from the store manager's needs, and think about how to fulfil them.

    • Is the statement true or false?

  • Execute: Reinforce key benefits

    Step 4 of the persuasive selling process: Reinforce key benefits

    Lesson Excerpts

    • Video

    • How did Chris successfully reinforce the key benefits of his idea?

    • Where possible, you should supply quantitative data to support your key benefits.

  • Execute: Close

    Step 5 of the persuasive selling process: Close

    Lesson Excerpts

    • In this example, Chris offered the store manager the opportunity to try out the display, and take it back if he changed his mind. This is an example of the puppy close, in which you give a store manager an item to try out, and as they spend time with it they grow attached to or familiar with it.

    • Which of the following is a good example of closing the sale?

    • Pair up the approaches to closing the sale

  • Execute: Review

    Refresh your memory in this revision lesson on executing a sale.

    Lesson Excerpts

    • Execute: Review

    • Execute: Categorise

Course Author

EdApp

EdApp is a leader in training for the mobile workforce. As a microlearning platform EdApp delivers tens of thousands of lessons a day globally. The use of gamification and social learning make EdApp a platform that boasts engagement across the board. The content library now lets you access world class content for you and your team. EdApp has set out to democratize learning and give everyone a classroom in their pocket.

Selected Review

"This course really enhanced my understanding on how sell persuasively, making more of my customer interactions beyond expectation and an overall positive experience. I would definitely recommend this course to anyone looking to build on their persuasive selling skills!"

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