microlearning to train sales teams

4 ways to use microlearning to train sales teams

Sales teams, their skills and product knowledge are one of the most valuable assets of any business. Building value in their skills is an important function of any learning and development department. The use of microlearning to train sales staff is gaining ground as a solution to this growth of value. Here are 4 ways to use microlearning to train sales teams.

Mobile Learning for training sales teams

Sales staff add the most value to the company when they are face to face with customers. That’s their role and that’s how deals get done. To improve the process of any sales team is to focus on how to support staff in a way that frees up their time to be with customers and chase leads.

Mobile learning is a process that allows people to continue their learning while maintaining their ability to remain customer facing. Having microlessons delivered to their pocket means you can complete five-minute chunks of learning as and when needed: freeing up time for creating relationships and closing deals. This is one of the advantages of using microlearning to train sales staff.

Online translation for international teams

Language barriers are a massive difficulty for international sales teams. Transferring consistent product information and brand messaging across multiple languages can chew up a lot of time. EdApp has a built-in cloud translation service that’s compatible with multiple languages.

This translation makes delivering product knowledge quick and easy. It also ensures that this messaging doesn’t diverge and become something different based on lessons created by different people or departments.

Related: How to create microlearning
Related: Four examples of microlearning in business

Analytics tracking microlearning to train sales teams

A big difficulty with tradition learning is the inability to track engagement of staff. With mobile learning, analytics are delivered back to the learning manager to track who has and who hasn’t completed their learning. It will also help you track overall engagement levels so when changes are made you can monitor their impact.

When engagement levels drop, you also can drive lesson completion rates with push notifications. Customised notifications can be sent out, prompting learners that haven’t completed their lessons to take five minutes to learn.

Spaced repetition to knowledge retention

EdApp’s new feature Brain Boost drives knowledge retention by creating custom courses for learners based on their retention. Based on the science behind the forgetting curve, Brain Boost tracks staff learning and reinforces information that they are struggling to retain.

When using microlearning to train sales staff, the use of spaced repetition ensures that learning is done more efficiently. Information that is easily retained is shown less often and those difficult to capture details are delivered using different templates to grow knowledge bases fast.

If you’d like to know more about how EdApp can help when using microlearning to train sales staff, get in touch at enquiries@edapp.com. You can also try EdApp’s Mobile LMS and authoring tool for free by signing up here or in the box below.

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