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Corporate Gamification

There are seldom any individuals that do not like playing games. Be it video games, PC games or mobile games, every modern individual has had some experience with games and loved it (unless they’ve been living under a rock!). Gamification is an eLearning strategy which utilizes game mechanics and dynamics in eLearning courses, essentially turning them into a fun-filled, entertaining learning experiences! Here’s why you should make corporate learning entertaining.

Studies have shown that almost 80% of individuals who participated in gamified eLearning courses believed that it would help them learn better and be more productive. But how exactly do you turn a standard eLearning course into a gamified eLearning experience? We’ll discuss just that in this article, along with some good examples of gamification that has been tried and tested with successful results.

How to combine Corporate Elearning & Gamification

eLearning courses are gamified by taking mechanics, dynamics and elements usually used in games, and grafting them into eLearning courses. The mechanics, dynamics and elements in question here are ones every individual who has played a game would be familiar with, namely:

  • Stories
  • Characters
  • A scoring system consisting of points or coins
  • Levels, which become progressively harder
  • Progress bars
  • Badges for completion of levels or other achievements
  • Challenges or bosses after the end of each level
  • Timed tasks

Once all of these elements have been embedded into an eLearning course in an effective way, voila! You have your gamified eLearning course.

Why Is Corporate Gamification Used?

Gamification at its core is primarily used to provide employees with a controlled environment in which they can learn and apply skills without any consequences. Secondly, it is used to engage, entertain and motivate employees. Gamification is not a game; it is the use of game-based mechanics in learning. It may sound a little less serious and less business-like at first, but the proof of the pudding is in the eating.

Some Corporate Gamification Examples

Gamification has been applied successfully by a number of well-known organizations to train its employees. Let’s have a look at some of the examples to understand how gamification can be used in different ways to train and develop employees, to make corporate learning entertaining.

  1. Restaurant Staff Training

Gamification can be used train restaurant staff to operate the cash register, wait tables, talk to customers the right way and other day to day activities of a restaurant through gamified programs. The gamified course is a simulation of the restaurant that allows employees to do the exact same activities that they would perform in daily life, but in a controlled environment without the fear of consequences if they make a mistake. This type of gamified etraining has already been used by the popular fast food chain McDonald’s.

Corporate Gamification for Restaurant Staff

  1. Safety Training

Although safety is no game, gamification can be used to train staff about safety measures. In the simulation, employees can get hurt if they do not follow proper safety regulations like wearing a hard hat or not wearing gloves while handling hazardous materials. On the other hand, they gain points if they follow the safety regulations to the letter. This gamified program is a great way to ensure that employees learn why safety is important, without learning it the hard way. Companies like EnTrans and Dell use gamification for safety training.

  1. Induction Training

Gamification is a great way to welcome new recruits into your organization. The induction program can be an avatar-based, mission-themed gamified course, where new recruits have to complete induction training modules to earn points and complete missions, while competing against other recruits on a leaderboard. Sounds fun and challenging, right? This type of training is used by organizations like Google and Domino’s.

Gamification, if used correctly, has unlimited potential and is an amazing eLearning strategy. It can benefit organizations in any industry by leading employees to be well-trained, confident and ready. If you’re not using gamification in your corporate training program yet, the time is now.


If you would like to learn more about how to build the most effective corporate gamification strategy

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