10 SEO Courses
We’ve compiled a list of 10 SEO courses covering specialized topics like keyword research, link building, paid and organic search, on-page and technical SEO, and international SEO. These comprehensive courses are designed to equip digital marketers with the knowledge and skills they’ll need to optimize their web content for search engines.
1. Search Engine Optimization (SEO)
EdApp’s Search Engine Optimization (SEO) course is a free microlearning program designed to help business owners and digital marketers learn how to optimize their company websites and increase overall traffic. The first part of the course talks about the importance of investing in SEO and defining SEO goals, both vital in implementing an effective SEO plan. It then covers basic SEO topics such as keyword research, content planning, and even link-building strategies like blog commenting, guest posting, and expert round-up. As they reach the end of lessons, learners will also gain a better understanding of the different aspects of technical SEO, including site speed optimization, mobile accessibility, site structure planning, link redirection, and duplicate content prevention.
To begin training, you can import this SEO course directly from EdApp’s course library. And even without coding knowledge or design experience, you can easily edit the course content, incorporate gamification examples, or rebrand the entire course according to your company’s specifications.
- Cost: Free
- Scope: Investing in SEO, defining SEO goals, content planning, keyword research, link building, technical optimization
Created By EdApp
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2. Google SEO Fundamentals
Hosted on Coursera, this is an SEO certification Google course offered by UC Davis as part of their 5-part Search Engine Optimization (SEO) Specialization. Its main goals are to help learners understand the basics of search engine algorithms and how they can affect both organic search results and websites. The lessons delve deep into keyword theory and research, as well as technical SEO concepts like sitemaps, redirects, and site errors. Whether you’re an SEO beginner or an experienced digital marketing specialist, this training program will provide you with valuable insights regarding on-page and off-page SEO and different strategies that you can use for your organization's SEO campaign. Overall, this course will take learners around 29 hours to complete but do note that the lessons are spread across 5 weeks to help them avoid information overload.
- Cost: Free
- Scope: Search engine algorithms, keyword theory and research, technical SEO, sitemaps, redirects, site errors, on-page SEO, off-page SEO
Created by Coursera
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3. Online SEO training
Yoast SEO Academy offers its Online SEO training course as both a free course and a paid plan. The free beginner’s course discusses the basics of SEO, WordPress, and structured data, as well as how to use the Yoast plug-in tool. On the other hand, the premium package includes everything in the free course plus advanced topics like all-around SEO training, international and local SEO, e-commerce SEO, keyword research, SEO copywriting, technical SEO, and site structure. Aside from comprehensive lessons on both beginner and advanced topics, the paid training course also provides learners with templates, step-by-step guides, optional assignments, and challenging quizzes to help foster engagement and improve knowledge retention. And to top it all off, learners also have automatic access to all the new digital marketing courses and webinars.
- Cost: Free course, Premium for $89 USD per year
- Scope: SEO and WordPress basics, structured data, international and local SEO, e-commerce SEO, keyword research, SEO copywriting, technical SEO, site structure
Created by Yoast SEO Academy
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4. SEO Essentials Certification
Whether you’re a newbie SEO specialist or an experienced digital marketer looking to level up your skills, the SEO Essentials Certification course by Moz provides learners with everything they need to get started with SEO. Mainly, it dives deep into the fundamentals of SEO, including keyword research, page optimization, link-building essentials, and SEO reporting. Guided by instructors, it also walks learners through link evaluation, content planning, search trends, and incorporating Moz tools. Overall, the 6-part certification program takes around 6 hours to complete and by the end of the course, learners will be able to develop a competitive SEO strategy and apply foundational SEO skills like page optimization, keyword research, and more. Once learners complete all the lessons and get a passing score on the final exam, they’ll also be able to earn their Moz SEO certification.
- Cost: $595 USD
- Scope: Fundamentals of SEO, keyword research, page optimization, link building essentials, SEO reporting, link evaluation, content planning, search trends
Created by Moz Academy
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5. SEO Basics
Hubspot Academy’s SEO Basics course is a free video training program that highlights how search engines run and how to develop the right SEO strategy for a business. More specifically, it delves into how search engines like Google crawl, index, and rank web pages, as well as how they became increasingly ingrained in our everyday lives. As the course progresses, you’ll also learn more about KPIs and goal setting, as well as how to implement SEO strategies. To apply the knowledge you’ve just learned, you’ll have the chance to perform an audit of your website’s SEO authority using the included Moz worksheet. Divided into 4 video lessons, this online training course will only take you around 20 minutes to accomplish. The best part? All you need to do is sign up for Hubspot to download the free course.
- Cost: Free
- Scope: Search engines, SEO strategy, web page crawling, indexing, and ranking, SEO KPIs and goal setting
Created by Hubspot Academy
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6. Technical SEO
The Technical SEO course by Online Marketing Institute is another video learning program that aims to provide learners with a quick overview of the ins and outs of technical SEO. As you go through the lessons, you’ll be able to list the basic elements of SEO-friendly UI/design, classify SEO tags, explain how crawlers access and index content, and describe how search engine algorithms determine quality and rankings. The course also covers topics like SEO monitoring, duplicate content, crawl reports, and the importance of Google Search Console. Most importantly, you’ll be able to know what to do in the event of a major algorithm update. Since the entire 30-minute course is in video format, learners can get a more engaging learning experience and better knowledge retention.
- Cost: Free trial, Paid plans start at $25 USD per month
- Scope: Elements of SEO-friendly UI/design, SEO tag classification, content crawling and indexing, SEO monitoring, duplicate content, crawl reports, Google Search Console
Created by Online Marketing Institute
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7. International SEO
Traffic Think Tank’s course on International SEO is an intermediate-level training program that walks digital marketing professionals through the foundational aspects of creating and optimizing an international website, as well as its pros and cons. It explains in length the importance of analyzing local search demand, implementing information architecture, splitting by language or country, and learning about international information architecture options. It also discusses hreflang, its significance, and the many ways it can be used for websites. Another huge perk of this course is the international SEO implementation checklist, which can help you properly strategize your website’s internationalization and possibly reach a wider audience. The paid course comes with additional SEO templates, tools, and process docs. Learners can also learn from industry experts through live Q&A sessions and webinars.
- Cost: Membership-based paid packages start at $99 USD per month
- Scope: International SEO foundations, pros and cons of international SEO, local search demand, international information architecture options, hreflang
Created by Traffic Think Tank
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8. On-page and Technical SEO
Semrush Academy provides both beginners and pros alike with an all-in-one free training course on technical SEO through their On-page and Technical SEO Course. Through each lesson, you’ll learn the basics of maintaining your website’s health and optimizing your content for both search engines and target audiences with the help of Semrush tools. The course is divided into 7 lessons and some of the key points that will be discussed include SEO audit, HTTPS issues, crawlability issues, and log file analysis. As you progress through your training, you’ll also learn how to create SEO-friendly content, get rid of on-page errors, and gain ideas for on-page optimization. All the video lessons are engaging and easy to follow and you can even earn a personalized Semrush certificate by passing the On-page and technical SEO test.
- Cost: Free
- Scope: SEO audit, HTTPS issues, crawlability issues, log file analysis, SEO-friendly content, on-page errors, on-page optimization ideas
Created by Semrush Academy
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9. The Complete SEO Guide for Beginners
The Complete SEO Guide for Beginners by Mangools is a free learning course designed to help aspiring SEO specialists acquire basic SEO knowledge and skills. Apart from breaking down the definition, history, and importance of SEO, the course also lists down its 3 key aspects, including technical optimization, great content, and quality backlinks. Overall, the learning guide covers a comprehensive list of subtopics such as search engines, keyword research, content optimization, on-page and technical SEO, link building, and analytics and metrics, all useful for getting you started on your SEO journey. This self-paced course takes around 2 hours to complete and after the lessons, you can take a final assessment to check how much SEO knowledge you’ve retained. Once you pass the test, you’ll also be able to earn a certificate of completion.
- Cost: Free
- Scope: SEO definition, history, importance, and key aspects, search engines, keyword research, content optimization, on-page and technical SEO, link building, analytics and metrics
Created by Mangools
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10. Advanced Search Engine Optimization (SEO) Certification Training
Designed by Market Motive, the Advanced Search Engine Optimization (SEO) Certification Training course contains general information about how SEO can be used to further boost your digital marketing efforts. Some of the topics covered in this course include search engines, the types of SEO, keyword research and competitive intelligence, on-page and off-page optimization, SEO analytics, and so much more. By the end of their virtual training, learners will be able to master the advanced fundamentals of SEO, understand organic traffic, increase search engine rankings, and analyze data efficiently. If you want to get your course certification, you’ll need to pass the assessment with a grade of 85% or higher, complete 3 projects, and get a 60% passing mark on a simulation exam. Keep in mind that you must complete your training before the 180-day access ends.
- Cost: Paid packages start at $699 USD
- Scope: Search engines, types of SEO, keyword research and competitive intelligence, on-page and off-page SEO, SEO analytics
Created by Market Motive
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Organizations need Search Engine Optimization (SEO) if they want to grow their online presence. By tapping into the power of search engines, they can reach a wider audience and answer the needs of their target customers. It’s also an important aspect of digital marketing that allows them to improve the quality of their content, rank higher in search results, garner more online visibility, and boost traffic to their site. But without proper SEO processes in place, businesses risk losing potential clients. As an employer, it’s vital that you provide your digital marketing specialists with comprehensive SEO courses online to help them gain a deeper understanding of topics like keyword research, on-page SEO, link building, and more. Through training, you can also ensure that they have the right knowledge and resources to implement effective SEO strategies and grow your business.