12 Marketing Training Programs
We've curated some marketing training programs designed to explore the different marketing facets that are beneficial for your team members in their roles. With the right marketing background, employees can develop strong marketing strategies that can improve the company’s performance. Keep scrolling to learn more.
1. Knowing your Market
Before you can develop a marketing strategy, you must first understand your target market. EdApp's Knowing your Market course will help you and your team gain an understanding of the preferences of your target market through market research. It covers the fundamentals of market research in order to get customer insight, clarify ROI prospects, and help your team market your products and services to the right audience. The course consists of 3 microlessons that can be completed by the learners at their own pace.
This EdApp course is completely editable to meet your specific marketing training program requirements. Also, in-app branding is available to customize the course to match the image and professional branding of your organization. EdApp is available on mobile devices, allowing learners to access their courses at any time and from any location.
Length: 5-10 minutes per lesson
Certification: Available
Cost: Free
Created By EdApp
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2. Digital Marketing
In this digital age, organizations are extending their marketing efforts from traditional to digital marketing to expand their audience reach. EdApp’s Digital Marketing course has 4 lessons that tackle the fundamentals, history, and marketing channels of digital marketing. To give you an idea, there are several channels under digital marketing such as search engine optimization, PPC, social media marketing, content marketing, B2B marketing, inbound marketing, email marketing, and more. At the end of this marketing training program, your marketing team will learn how to take advantage of the different digital channels and promotional strategies to market your products and services as well as guide more customers down the lead funnel.
This product marketing training course is available for free and is accessible across most devices including smartphones and laptops. Learners can take this course at their own pace anytime, anywhere.
Length: 5-10 minutes per lesson
Certification: Available
Cost: Free
Created by EdApp
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3. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is under digital marketing that is proven to increase leads and conversions by having a website’s content appear on organic searches on different search engines such as Google. Several users search on Google whatever they need and what appears on the Google search page are all products of good SEO efforts from different organizational websites. There are a lot of factors to consider when coming up with an SEO strategy, and this SEO course by EdApp is a good introduction to your marketing team to get to know the ins and outs of search marketing as well as SEO best practices. This 6-part course is packed with the basics of SEO, such as content quality, keyword research tactics, lead generation, paid search, technical optimization, and many more – all of which are essential when creating SEO content.
Length: 5-10 minutes per lesson
Certification: Available
Cost: Free
Created by EdApp
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4. Diploma in Marketing Management
Alison’s Diploma in Marketing Management is a full overview of the marketing key concepts, marketing theory, marketing tools, and different marketing strategies. This will help the learners gain marketing insights that will be useful when making crucial decisions in businesses. Alison’s marketing training program consists of 9 modules with 3 assessments that can be completed in 6-10 hours. Resource files are also available, which learners can download. Accredited certification is also given at the end of the course.
Length: 6-10 hours
Certification: Available
Cost: Start for free
Created by Alison
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5. Social Media and Electronic Communication
This marketing training program from EdApp will guide learners on how to use social media and electronic communication effectively in retail. By assigning this course to your employees, they will learn about the different social media platforms that are useful for retail companies, such as Facebook, Twitter, and Instagram. Not only that, but this interactive course also covers social media in retail, social media engagement strategies, social customer care, and social media etiquette. There are only 4 lessons that are guaranteed to be short and easy to follow, so learners will be able to complete the course within a few minutes.
Length: 5-10 minutes per lesson
Certification: Available
Cost: Free
Created by EdApp
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6. Understanding Customer Motivations
EdApp’s Understanding Customer Motivations course will teach you the psychology of customers when it comes to their buying behavior. Having a deeper understanding of your customer’s motivations will enable your team members to develop ways to approach their marketing strategy. The course is divided into four modules, and learners can progress through the lessons at their own speed, as with most EdApp courses. The course is designed with questions and situational exercises to help prepare your learners for real-life discussions with customers.
Length: 5-10 minutes per lesson
Certification: Available
Cost: Free
Created by EdApp
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7. Email Campaigns and Strategies
Email marketing has long been around and is still being used by companies to keep in touch with their clients. You can use email marketing in different ways such as reaching out to prospective clients or just by sending newsletters to your subscribers to promote brand awareness and keep them updated with your company’s products and events. This marketing training program by EdApp will guide your team members on how to write effective email marketing campaigns, how to manage the email list, and increase your sign up conversion rates. With only 4 microlessons, learners are sure to complete this easy-to-follow course in no time.
Length: 5-10 minutes per lesson
Certification: Available
Cost: Free
Created by EdApp
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8. Get Started with Digital Marketing
FutureLearn’s Get Started with Digital Marketing course explores the different types of digital marketing and the key platforms you can use to deliver your overall digital strategy. Digital technology is influencing and transforming marketing and business operations, and this course will guide the learners on how to establish an online presence using different channels. This marketing training program can be completed in 2 weeks with 3 hours of weekly study. It is completely online, so learners can take it at their own pace.
Length: 6 hours
Certification: Available
Cost: $74 USD
Created by FutureLearn
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9. Upselling
This Upselling course by EdApp will teach your marketing team all about the fundamentals of upselling and the various factors that contribute to creating upselling avenues. It explores the psychology of upselling, which is manifested by providing consumers with the “must-have” effect to entice them to upgrade. It also enlightens learners about the consumer decision-making process to help them identify opportunities to accelerate customer decisions. The course provides negotiation tips and tricks so each marketer can learn how to handle and overcome hesitations or objections from customers. This marketing training program has 4 lessons which can be completed anytime, anywhere.
Length: 5-10 minutes per lesson
Certification: Available
Cost: Free
Created by EdApp
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10. Social Media Policy
Most organizations have adopted the use of social media as a strategic move to publish business updates and relevant industry information. However, when promoting your product to all users and target audiences, your social media team needs to have a policy in place to ensure you're not breaking any social media guidelines. Thankfully, EdApp offers a social media policy course that your company can deploy to guarantee that your social media team is following best practices. The free course also covers the policies that digital marketers must follow to preserve their businesses’ professional image.
This course consists of four lessons: social media compliance, firm information protection, online ethics, and professional use of personal accounts. All things considered, the content is presented in bite-sized portions to help learners absorb more knowledge. At the end of each session, students take a short quiz to test their understanding of the topic.
Length: 5-10 minutes per lesson
Certification: Available
Cost: Free
Created by EdApp
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11. Brand Management
This marketing training program is perfect for those in charge of bringing awareness of your product or service and promoting its value to the public. Here in edX's Brand Management course, learners will get to know the basics of brand management, such as key terminology, principles, and theories. Learners will get to discover the different brand management strategies from different markets, but will have an emphasis on the Indian market. This course is free to take through edX's Audit track, but you'll have limited access to the course materials.
Length: 5 weeks
Certification: Available
Cost: Free
Created by edX
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12. The Strategy of Content Marketing
Coursera has partnered with UC Davis and none other than the top content marketing authority, Copyblogger, to bring this course to life. It starts by introducing learners to the content marketing ecosystem and discover the purpose and importance of content marketing. The next lesson then teaches how the 7A Framework works and how to apply it to create a strategic context that actually works. The next lessons will then delve into the creation of a marketing strategy by discussing strategic types of content and journey maps. This course is self-paced and deadlines can be reset if needed making it perfect for those with busy schedules.
Length: 19 hours
Certification: Available
Cost: Free
Created by Coursera
Explore the courseStrengthen your marketing strategy with marketing training programs
Marketing is important in businesses as it is responsible for knowing what the consumers are looking for in a product and how the company will cater to their preferences. With an effective marketing strategy, consumers will be more likely to support and purchase products from the brand, resulting in higher sales and profit for the company. However, marketing is a big umbrella that has a lot of functions under it. Training your marketing teams can be difficult as there are a lot of topics that need to be covered. But, with the presence of training platforms, you can easily find several marketing courses that will suit your training needs.