Visual Merchandising (for Fashion Retail)

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Visual Merchandising (for Fashion Retail) Free

By EdApp
4 Lessons
4.0
(4 reviews)
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There is more than meets the eye when it comes to visual merchandising, and this course will teach you the art and science behind it.

Visual Merchandising (for Fashion Retail) Lessons

Click through the microlessons below to preview this course. Each lesson is designed to deliver engaging and effective learning to your team in only minutes.

  1. The Value of Visual Merchandising
  2. Types of Merchandising Displays
  3. Essential Elements of Visual Merchandising
  4. Techniques to Consider

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Visual Merchandising (for Fashion Retail) course excerpts

The Value of Visual Merchandising

Visual Merchandising (for Fashion Retail) Course - Lesson Excerpt

Attractive displays and store layout in our store can immediately catch people’s attention, motivating them to know more about our brand and products.

The Value of Visual Merchandising

Types of Merchandising Displays

Visual Merchandising (for Fashion Retail) Course - Lesson Excerpt

Types of Merchandising Displays

Types of Merchandising Displays

Essential Elements of Visual Merchandising

Visual Merchandising (for Fashion Retail) Course - Lesson Excerpt

Essential Elements of Visual Merchandising

Essential Elements of Visual Merchandising

Lighting

Essential Elements of Visual Merchandising

Our eyes are easily attracted to light.

Essential Elements of Visual Merchandising

Stores with good lighting automatically draw peoples’ attention, making it one of the most important element to consider in visual merchandising.

Essential Elements of Visual Merchandising

To make good use of lighting, throw more light on fixtures and displays so customers will pay more attention to them.

Essential Elements of Visual Merchandising

Check the difference between the effect of daylight and artificial light too. Some wrinkles or dust in clothing might be more visible when you use artificial light at night.

Essential Elements of Visual Merchandising

Techniques to Consider

Visual Merchandising (for Fashion Retail) Course - Lesson Excerpt

Techniques to Consider

Techniques to Consider

Use light to set up mood

Techniques to Consider

Good lighting can make our store ambient and inviting, and it can be achieved through the combination of the following:

Techniques to Consider

Ambient lighting It is the most common type of lighting that illuminates the entire space of a store.

Techniques to Consider

Accent lighting This is the type of lighting that are used to focus on an object, particularly the ones on display. Examples of accent lighting are wall lights, recessed and track lights.

Techniques to Consider

Task lighting It is the kind of lighting that helps our brain become more alert and focused, like pendant lamps, under the cabinet and vanity lights. They are great when put in contrast with ambient lighting as they help create a nice ambience in stores.

Techniques to Consider

Scrub the entire glass with a detergent solution.

Techniques to Consider

Use a rag to wipe a narrow strip at the top, bottom and sides.

Techniques to Consider

Clean the rest with a squeegee. To make sure you don’t leave any water marks behind, start at the top of the window and go all the way across to the other side.

Techniques to Consider

If you look at the lower end of the squeegee, you’ll see that it is where most of the water drips off.

Techniques to Consider

When turning your squeegee to wipe the next part, don't position the “wetter end” for more than 90 degrees so it doesn’t leave behind some water marks.

Techniques to Consider

Do the same to the other side until you reach the very bottom of the glass.

Techniques to Consider

Wipe the rest off with a microfibre cloth for a smooth finish.

Techniques to Consider

Visual Merchandising (for Fashion Retail) Course Author

EdAppEdApp is an award winning, mobile first microlearning platform with integrated authoring and delivery. EdApp contributes training courses that have been created by the in house instructional design specialists.

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