10 Social Media Employee Training Courses
With interesting and informative content, social media is an excellent way to reach new customers and clients. We’ve listed down the top 10 social media employee training courses you should include in your learning and development program:
1. Social Media and Electronic Communication by EdApp
EdApp's Social Media and Electronic Communication course gives social media employees a hands-on insight into using and maximizing social media to its full potential in the retail industry. This social media employee training course will expose them to the most important social media networks relevant to retail enterprises, such as Facebook, Instagram, Twitter, and Pinterest.
This interactive and completely free course also equips learners with excellent customer service techniques and the fundamentals of social media etiquette and best practices. It also includes detailed lessons on social media engagement methods, such as incorporating social analytics, maintaining a consistent brand tone and voice, and initiating and maintaining a dialogue with your audience.
Following EdApp's microlearning design, the topics in this course are easy to understand since they’re presented in a compact, targeted way, increasing knowledge retention.
Cost: Free
Features: social media in retail, strategies for effective social media communication, social customer care, social media etiquette
Created By EdApp
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2. Social Media Policy by EdApp
Most companies have made the great decision to maximize social media to their advantage. Social media provides a great avenue to promote business and product updates as well as marketing essential industry information. When advertising your product to your social media audiences, your social media team should have a policy in place to guarantee you're not violating any social media standards and best practices.
Fortunately, EdApp provides a social media policy course that your organization can use to ensure that your staff is adhering to best practices. This social media employee training course also addresses the regulations that digital marketers must adhere to maintain their organizations' professional image.
This course is divided into four sections: social media compliance, company information security, online ethics, and professional usage of personal accounts. It’s free and completely editable. You can update the content, add your own materials, or rebrand the entire course to fit what you need.
Cost: Free
Features: social media policies, protecting company information, ethics and responsibilities online, professionalism in personal accounts
Created by EdApp
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3. Meta Social Media Marketing by Coursera
You've come to the correct social media employee training course if you've been experimenting with social media platforms for your business or are brand new to the world of digital marketing. Aptly's digital marketing professionals collaborated with Meta marketers to create this six-course program, which features an industry-relevant curriculum crafted to prepare you for a great career in social media marketing.
Starting with an overview of digital marketing and key social media platforms, your social media employees will learn how to develop your organization's online presence, make engaging and creative posts, cultivate an online community, and maintain your social media accounts. Your learners will be able to know how to create and manage social media advertising campaigns, as well as how to analyze the outcomes of your marketing efforts.
Cost: Free
Features: introduction to social media marketing, social media management, fundamentals of social media advertising, measure and optimize social media marketing campaigns
Created by Coursera
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4. Fundamentals of Digital Marketing by Google Digital Garage
Fundamentals of Digital Marketing by Google is a comprehensive social media employee training course for learners who are new to digital marketing or are hoping to refresh their knowledge on it. It includes 26 modules with video lessons, quizzes, real-world scenarios, and activities to help learners put their knowledge into action.
Taking your business online, establishing an online business strategy, and the different types of marketing, advertising, and analytics are among the subjects covered. This in-depth course takes around 40 hours to complete, but it is also self-paced, so learners may go through their courses at their own leisure. After passing the final test, they will get a certificate that they may publish on LinkedIn or add to their CV.
Cost: Free
Features: website optimization, online strategy, search campaigns, advertising, web analytics
Created by Google Digital Garage
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5. Digital Marketing for Startups by EdApp
EdApp's Digital Marketing course is ideal for social media employees looking to expand their knowledge of marketing as a whole and how social media marketing plays a big part in the industry today.
This social media employee training course begins with describing digital marketing and comparing it to traditional marketing concepts and practices before outlining the benefits and drawbacks of each technique.
This course then dives into where digital marketing first originated and how it has grown in recent decades. Later in the course, employees will learn about the many digital marketing channels they can specialize in, such as SEO, SEM, PPC, Social Media, and others. Finally, it covers key digital marketing terms as well as digital marketing blunders that everyone should avoid.
Cost: Free
Features: digital marketing vs. traditional marketing, digital marketing evolution, digital marketing channels, basic digital marketing terms
Created by EdApp
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6. Social Media Copywriting Masterclass: Professional Tips for Profiles and Posts by Skillshare
Copywriting is one of the essential skills any social media employee needs to have to properly execute a company’s social media strategy. It allows them to appropriately convey your brand tone and voice online and keep a sense of professionalism while remaining engaging and conversational to your audience.
Skillshare’s social media employee training course tackles:
- how to write social media bios and profiles
- best practices for Twitter, Facebook, Instagram, and LinkedIn copywriting
- expert advice on how to make your copies more appealing and convincing.
- simple and practical methods for dealing with comments and audience messages that will save you time
- common social media mistakes and how to prevent them
Cost: $36 membership
Features: social media know-how, copywriting guidelines, copywriting resources
Created by Skillshare
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7. Social Media Marketing: How to Create an Impactful Strategy for Any Business by Skillshare
Social media employees understand how difficult it can be to know exactly where to begin with the process of developing a social media strategy. Do you start by seeing what the competitor is up to? Are you analyzing your own efforts? Are you actively engaging with your customers and their feedback?
And what exactly should you look for to determine what works and what doesn't? To make matters even more challenging... What if you had to start from scratch?
Skillshare’s social media employee training course will take learners through all of these questions and find answers to them. At the end of the course, your social media team will be able to determine where to focus your social media strategies and resources to have the greatest return on your business goals.
Cost: $36 membership
Features: auditing current social media efforts, defining your audience, analyzing your competition, crafting a content strategy
Created by Skillshare
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8. Social Marketing Certification Course by Hootsuite Academy
Hootsuite Academy created the Social Marketing Certification course for marketing professionals, which dives into the fundamentals of social media marketing. Social media employees can use this to learn and implement best practices for cultivating a brand's social media presence, actively engaging an audience, and encouraging participation.
The lessons will equip your marketing staff in developing a content marketing plan, cultivating social networks successfully, and optimizing social media accounts for the best audience engagement. To achieve their industry-recognized certification, learners need to pass a 60-question online test at the end of the course.
Cost: $199
Features: optimizing social media profiles, introduction to social media marketing, social media strategy
Created by Hootsuite Academy
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9. Social Media Marketing Course in Practice by Digital Marketing Institute
In 2021, over 3.6 billion individuals have been consuming social media worldwide. This tremendous development has drastically reset consumer expectations, changed how buyers make purchasing decisions and revolutionized how organizations need to function to accommodate their customers.
This social media employee training course will assist your learners in understanding the dynamics of transforming organizations today and the hurdles social media marketers must face to grow and engage their audience.
Cost: $1368
Features: social research, social customer service, social media strategy, social media content
Created by Google
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10. Social Media Management by Coursera
Social media management can be tricky since it not only requires copywriting skills but also customer service, customer support, and rapport-building skills. It deals a lot with growing your audience and managing them as well.
Coursera’s social media employee training course will teach your learners the important content production and management skills needed to properly run your social media pages. They’ll learn how to write great social media posts and build a strong brand to help you establish a social media presence.
Additionally, they’ll discover how to create an ongoing approach for managing your material. Setting up a content calendar, organizing and regulating posts, evaluating data for insights and iteration, and determining how to maximize post efficacy are all part of this. The course will conclude with a real-world application of their abilities in the form of a content management project.
Cost: Free
Features: establish your social media presence, social media content, social media content management
Created by Coursera
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Social media is a big force for marketing and advertising today. Companies miss out on a lot of opportunities and revenue when they don’t maximize the potential of social media platforms. Apart from losing out on growth opportunities, you can display a negative organizational brand image if social media guidelines and best practices aren’t being followed. That’s why it’s important for your social media employees to take regular training to refresh and know the latest in the industry.