10 Merchandising Courses to Boost Your Sales
We've compiled a collection of merchandising courses to help your team improve your organization's sales and give your clients a better shopping experience. These courses will teach your staff about various merchandising tactics and strategies, allowing them to better represent and convey your brand’s image and value.
1. Visual Merchandising (for Fashion Retail)
EdApp's Visual Merchandising (for Fashion Retail) course teaches your team how to strategically arrange your products as a retailer in order to encourage people to buy. It begins with a discussion of the importance of visual merchandising and how the interior and exterior design of your retail business contribute to this image.
Because the way your items are displayed in your business is so important, they'll find a lesson on the many types of merchandising displays and how to pick the perfect one. Staff will also explore tried and tested tactics such as the rule of threes, mood lighting, and age group considerations.
Because of the fast-paced nature of the retail industry, retail staff is always on the go. As a result, they may struggle to find the time to finish their training. Because EdApp is a mobile-first solution, your staff has the freedom and flexibility to complete and review training content on their smartphones whenever they need it. Your workers will also be reminded to remain on top of their lessons via EdApp's push alerts, making sure that they never miss out on important changes and information.
- Cost: Free
- Scope: Value of visual merchandising, types of merchandising displays, elements of visual merchandising, visual merchandising techniques
Created by EdApp
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2. Understanding Customer Motivations by EdApp
Knowing what your customers desire is critical to your merchandising strategy since it helps you and your team decide on how to showcase your items. In EdApp's Understanding Customer Motivations course, your staff will discover how knowing customer psychology can help attract customers into your business to make a purchase
This visual merchandising course online begins with learning to understand the elements influencing customer psychology and why we buy what we buy. Staff will also be able to identify and recognize distinct customer profiles on the sales floor, as well as the conscious and subconscious elements that lure people into a business. Finally, this course will go through several marketing methods and approaches for getting higher customer retention.
This EdApp course is entirely customizable, allowing you to showcase your logo and include store-specific information using its intuitive authoring tool. Because the retail environment can be chaotic, you can also have EdApp's skilled instructional designers construct interesting, powerful, and instructive courses to address your training problems and goals.
- Cost: Free
- Scope: Customer psychology, customer profiles, marketing strategies and techniques
Created by EdApp
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3. Retail Services - Communication by EdApp
EdApp offers another merchandising course called Retail Services - Communication. Its objective is to support retail teams in developing the skills required to engage customers in productive and rewarding ways. For merchandising, you can use this as a way to gain feedback and improve your current merchandising strategies.
Your staff will learn how to actively listen to customers in order to better understand them. They'll also become aware of open and closed-type inquiries, allowing them to select the best question type for various scenarios and interaction goals.
By the end of this training, your retail teams will be more engaged and strategic when it comes to merchandising your products. Observe how they engage and communicate with customers more effectively and often, resulting in greater sales and happier customers.
- Cost: Free
- Scope: Active listening, open vs closed questions, using open questions
Created by EdApp
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4. Selling Strategies and Interacting with Customers by EdApp
EdApp's Selling Strategies and Interacting with Customers course teaches your retail staff how to harness customer interactions and apply learnings from these interactions to create strategies to boost profitability.
They'll learn how to welcome clients correctly in order to set the tone. They'll also be able to know how to ask the correct questions in order to spark their interest and curiosity. Because the price of an item is one of the most important factors for customers, the concepts of value-based marketing are also explained to help them recognize that their purchase is unquestionably valuable. This course's insights can also help your staff understand the idea underlying the use of CRMs.
- Cost: Free
- Scope: Greeting customers, value-based selling, sale closing techniques
Created by EdApp
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5. Creating a Positive Customer Experience by EdApp
EdApp also delivers the Creating a Positive Customer Experience course, which is designed exclusively for retail staff. This merchandising training will support them in developing and improving their skills, as well as in retaining and expanding their client base by providing a great customer experience. This four-part training teaches your staff how to keep customers happy by highlighting the significance of customer service. This helps increase customer satisfaction with the overall brand experience and offers efficient ways to communicate with customers.
- Cost: Free
- Scope: Customer Service’s role in customer experience, ways to impress, communicate, and engage with customers
Created by EdApp
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6. Inclusive Selling by EdApp
Visual merchandising courses shouldn't just be about learning to cater to a specific market, but also teach staff how to be accessible to different types of customers. Inclusive Selling teaches your staff how to offer products and services in different markets with cultural, gender, and generational differences in order to develop stronger sales partnerships.
The course begins with an introduction to inclusive selling, which describes the many sorts of clients and what it means to be inclusive vs traditional. Additionally, the course educates your staff to identify their blind spots in how they make merchandise. They can better understand and sell to clients across cultural differences if they're more conscious of their differences.
- Cost: Free
- Scope: What is inclusive selling, selling across differences
Created by EdApp
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7. Retail Management: Merchandising, Sales and Customer Communications by Alison
Alison's merchandising course focuses on marketing your products and gaining customers through smart merchandising and sales strategies such as proper signage. staff will be shown how to create a welcoming environment for customers using fundamental retail marketing and merchandising, shop design and presentation, and pricing. Merchandiser job duties, detecting and using trends, attracting consumers, developing item displays, and other topics are also covered here.
This course also focuses on consumer behavior and the value of excellent communication skills in the workplace in order to create customer connections. This course takes up to 3 hours to complete, and a certificate of completion is given after the final assessment is completed.
- Cost: Free
- Scope: Basic retail merchandising, merchandise displays, consumer behavior, customer communication
Created by Alison
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8. Building a Customer-Focused Culture by EdApp
The Building a Customer-Focused Culture course from EdApp teaches your employees the importance of putting customers first, including merchandising. It explains the importance of customer focus and why shifting from a product-focused strategy to a customer-focused one enhances the customer experience.
To do this, staff are exposed to various customer purchasing behaviors and how understanding them will allow them to develop and maintain a customer-focused attitude. This training course will also educate leaders on how to establish customer-focused behavior in their teams through practices such as leading by example and being an active listener.
- Cost: Free
- Scope: Customer focus, developing a customer-focused mindset, customer-focused selling tips
Created by EdApp
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9. The Language of Sales by EdApp
The Language of Sales course from EdApp will help your staff develop relationships with customers, giving them more insight into how to better merchandise your products. It begins with training on how to develop customer trust by being aware of the challenges that customers encounter and using them to establish rapport.
This course will also address how to construct persuasive arguments while overcoming hurdles such as sounding trustworthy even while communicating remotely. It also emphasizes the need for resilience, which is a quality that every salesperson should possess while dealing with difficult situations with customers.
- Cost: Free
- Scope: Building customer relationships & trust, developing convincing arguments, navigating through tough situations
Created by EdApp
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10. Retail Sales and Visual Merchandising by ZOE Talent Solutions
This merchandising training program was developed by ZOE Talent Solutions to help your team implement efficient visual merchandising tactics in your business and convert them into sales. It begins with an introduction to retail, in which the importance and advantages of merchandising are discussed, as well as the many styles of merchandising.
Your retail staff will also learn about the duties and tasks of a visual merchandiser, as well as the qualities required for success. There's also a lesson about the process of producing a visual display in the store's window displays to help your staff hit sales goals. This lesson includes recommended practices to follow and common pitfalls to avoid.
- Cost: 1800 USD
- Scope: Introduction to retail, visual merchandising, types of merchandising, creating a visual display
Created by ZOE Talent Solutions
Explore the courseBoost your brand value and sales with merchandising courses
Having your team take merchandising courses is an excellent way to expand your business and increase sales. They give useful knowledge that your staff can take advantage of, such as methods, tactics, and skills for effectively marketing your items and enticing customers to buy. Because market competition can be tough and cutthroat, these smart merchandising techniques can help you stand out and inform buyers why your product is the best among your competitors.