10 Marketing Courses for Beginners

We’ve handpicked 10 marketing courses for beginners to give you the confidence to explore new marketing strategies, techniques, and methods with a lot of enthusiasm. Whether you’re a small business owner, a marketing manager wanting to try a different approach, or a content creator trying to get their name out there, these courses are designed to give you a strong foundation and basic understanding of the fundamentals of marketing. Taking these courses will also give you enough general knowledge before undertaking more specific types within the field. Keep scrolling to find out how marketing can help you connect with your target audience and improve your customer experience, online and offline.

Marketing Courses for Beginners
Last published: 18th April 2022
EdApp Marketing Courses for Beginners - Knowing Your Market

Marketing Course for Beginners #1 - Knowing Your Market

This marketing course for beginners will help you understand your target market is an important step when marketing strategy. EdApp’s Knowing Your Market course will explore how market research will help you make the right decisions when it comes to marketing your products and services. It covers the fundamentals of market research so that you can get crucial customer insights. After finishing the 3 lessons this course has to offer, learners will be able to determine the right audience for them and ensure that their research is up to date and relevant to stay ahead of their competition.

As this course is offered by EdApp, you can also find other related free elearning resources in their comprehensive course library. With more than 1,500 courses that can be completed in minutes, you can have unlimited access to the same materials industry leaders use for their businesses. The library also offers certified, sponsored courses to guarantee that you’re working with relevant course materials of the highest quality.

Cost: Free

Length: 5-10 minutes per lesson

Scope: Knowing your target market, fundamentals of market research, keeping your market research relevant

Created by EdApp

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EdApp Marketing Courses for Beginners - Social Media and Electronic Communication

Marketing Course for Beginners #2 - Social Media and Electronic Communication

Another marketing course for beginners from EdApp is Social Media and Electronic Communication, a course that will guide you on how to navigate social media specifically social media in retail. This course will teach you more about the different platforms that are useful in retail social media marketing, such as Facebook, Twitter, and Instagram. Not only that, but this course also offers lessons on social media engagement tactics and strategies, social customer care, and social media etiquette. You can take the course at the same time while using those social media apps since the course can be taken on your phone, tablet, laptop, or desktop computer. 

All of EdApp’s courses are housed in a mobile-friendly platform allowing learners to take the courses anywhere, whether it’s at your desk at work or a table in a coffee shop. This is certainly an advantage for those looking to take their lessons at their own time and place. 

Cost: Free

Length: 5-10 minutes per lesson

Scope: Social media in retail, strategies for effective social media engagement, social customer care, basics of social media etiquette 

Created by EdApp

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Coursera Marketing Courses for Beginners - Marketing Strategy Specialization

Marketing Course for Beginners #3 - Marketing Strategy Specialization

If you want to specifically learn about effective marketing strategies and develop a marketing plan for your product or service, Coursera’s Marketing Strategy Specialization course is for you. In this course, you will learn about the concepts and tools that will help you successfully develop a marketing strategy for your business. It covers lessons on market research, consumer behavior, marketing mix fundamentals, and in the end, you can put all that you’ve learned into practice by making a marketing plan. The course is being taught by 5 different professors from IE Business School and even offers a certificate upon completion. However, this course will approximately take 6 months to complete if you choose to take all 5 courses, and approximately 4 weeks if you choose to take only 1 course. 

Cost: Free

Length: Approximately 6 months for all 5 courses

Scope: Market research and consumer behavior, marketing strategy, marketing mix fundamentals, marketing plans

Created by Coursera

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Skillshare Marketing Courses for Beginners - Getting Started with Email Marketing | Learn with Mailchimp

Marketing Course for Beginners #4 - Getting Started with Email Marketing | Learn with Mailchimp

In this course offered by Skillshare, you will learn how an email marketing strategy can help small business owners, freelancers, and even startup teams accomplish their business goals. Getting Started with Email Marketing is taught by Allyson Van Houten, a senior marketing manager at Mailchimp, the world’s most powerful marketing platform for small businesses. In this 1 hour and 11 minutes course, you will receive an overview of email marketing, marketing campaign creation, subscriber lists, and common pitfalls that you can find with this type of marketing. Currently, the course is only offered in a video format, and can only be taken as a free class if you haven’t already signed up for Skillshare.  

Cost: Free first 7 days trial, paid membership

Length: 1 hour 11 minutes for all 14 lessons

Scope: Email Marketing Overview, Campaign Creation, Common Pitfalls

Created by SkillShare

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EdApp Marketing Courses for Beginners - Search Engine Optimization (SEO)

Marketing Course for Beginners #5 - Search Engine Optimization (SEO)

If you have a website to promote your product or service, you might want to consider learning more about Search Engine Optimization (SEO). SEO has led to increased leads and conversions by having a website’s content appear on organic searches on different search engines like Google. There are many SEO courses out there, but EdApp’s SEO course is a good marketing course for beginners as you will get to know the essential basics of SEO, such as content quality, keyword research, technical optimization, and many more.

This course also uses EdApp’s gamification feature which makes the learning experience interactive and engaging. It uses gaming elements like drag-and-drop, sequencing, matching, and many more to make your lesson feel more like a game rather than just a task.

Cost: Free

Length: 5-10 minutes per lesson

Scope: Investing in SEO, defining your SEO goals, keyword research, planning for high-quality content, link building, technical optimization

Created by EdApp

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Google Digital Garage Marketing Courses for Beginners - Fundamentals of Digital Marketing

Marketing Course for Beginners #6 - Fundamentals of Digital Marketing

Learn about Digital Marketing from Google themselves with their Fundamentals of Digital Marketing course. Their free course is accredited by Interactive Advertising Bureau Europe and The Open University. It features 26 modules that cover topics such as business strategy, performance metrics analysis, local marketing, email marketing, and are filled with real-world examples to help you improve your marketing efforts to increase ROI. This digital marketing course is offered in video format and will require you to pass a 40-item final exam before receiving certification. The course will also take you at least 40 hours to complete, which is something to consider if you’re looking for courses that can be completed in a shorter time frame. 

Cost: Free

Length: 40 hours

Scope: Build your web presence, plan your online business strategy, make search work for you

Created by Google Digital Garage

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EdApp Marketing Courses for Beginners - Understanding Customer Motivations

Marketing Course for Beginners #7 - Understanding Customer Motivations

EdApp’s Understanding Customer Motivations course will teach you the psychology of customers when it comes to their buying behavior, and how you can use that information to your advantage. By having a deep understanding of your customers’ motivations, you will enable yourself or your team members to develop different ways to approach their marketing strategy. The course is designed with questions and situational exercises to help prepare you for possible real-life discussions with customers as well. 

As with most EdApp courses, you are free to progress through the 4 lessons at your own pace. And with its social learning function, you can communicate with your team and learn from your own team’s experts, promoting peer learning, discussion, and sharing of ideas.

Cost: Free

Length: 5-10 minutes per lesson

Scope: Customer psychology, why do customers come to your store, how do customers differ, how do you keep your customers

Created by EdApp

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HubSpot Academy Marketing Courses for Beginners - Content Marketing

Marketing Course for Beginners #8 - Content Marketing

This next marketing course for beginners is perfect for inbound professionals and content producers alike looking to reinvent their current inbound marketing strategy. Content Marketing by HubSpot Academy focuses on building a content creation framework for branding, producing, developing, and repurposing effective content consistently and becoming a more strategic content marketer. Hubspot offers the course in Spanish and French, in case you would need another language option available aside from English. The course is made up of 12 lessons that consist of 54 videos and 11 quizzes that you will need to complete before getting certified.

Cost: Free

Length: 6 hours 12 minutes

Scope: The power of storytelling, building a content creation framework, generating content ideas, how to effectively promote content, measuring and analyzing your content

Created by HubSpot Academy

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edX Marketing Courses for Beginners - Marketing Foundations

Marketing Course for Beginners #9 - Marketing Foundations

Marketing Foundations by edX will give you an introductory understanding of traditional marketing functions within an organization. This course will prepare you to think and understand marketing as part of the overall business strategy through examining different components of a marketing plan. It will also cover the tools used in developing marketing efforts and strategies, the 4 Ps of marketing, consumer behavior, and marketing plan analysis. A free option for this course is always available, but if you want to get certified for this course, you’d have to catch the enrollment dates for the paid option of this course. 

Cost: Free, optional upgrade available

Length: Estimated 4 weeks, 7-9 hours per week

Scope: Summarize the strategic overview of marketing, Identify analytical tools used to assess marketing strategies, Identify the 4 Ps of Marketing, Discuss consumer behavior and positioning strategies

Created by edX

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EdApp Marketing Courses for Beginners - Client Value Creation

Marketing Course for Beginners #10 - Client Value Creation

You learned how to market your products or services, but now you’re wondering how you can convince potential customers that what you’re selling has value to them. With EdApp’s Client Value Creation course, you will understand how creating value for your customers is pivotal to selling your product or service and reaching business goals. Learn how to best create value for your clients, analyze opportunities, build relationships, and execute your ideas successfully in as short as 5 minutes with this microlearning course. 

With microlearning, you will be able to retain information better since the courses and lessons can be done in smaller chunks compared to other longer courses. EdApp also allows you to retake the lessons with distributed practice with its Spaced Repetition feature. Spaced Repetition repeats key learning concepts to enhance long-term memory retention and combat the forgetting curve, so you won’t have to fear forgetting anything that you’ve learned on EdApp.

Cost: Free

Length: 5-10 minutes per lesson

Scope: Shape value-led opportunities, create win-win relationships, focus on excellent execution

Created by EdApp

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Build your foundation with these marketing courses for beginners

Learning about the basics of marketing and establishing a strong foundation is pivotal to your business success. It can be challenging at first, but once you get a firm understanding of the marketing funnel and its fundamentals, you will have enough general knowledge to pursue more specific concepts more suited to your business and goals. Most importantly, you will be able to learn the techniques, skills, and concepts necessary to get your product or service known to your target market. Whether it’s content creation, market research & segmentation, strategy execution, or understanding your customers better, our list of 10 marketing courses for beginners, whether you work in a marketing agency or corporate marketing department, should help you get started. 

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