10 Internet Marketing Training Courses
We’ve curated a list of internet marketing courses to help you grow your audience, increase brand awareness, and bring in higher revenue through online channels. These courses were designed to educate you about the fundamentals of digital marketing and apply it to your campaigns and strategies. This way, you can meet your target market at the right place and time, with the right marketing strategy.
1. Digital Marketing
EdApp’s Digital Marketing course familiarizes learners with the different marketing channels and how they can be leveraged to their advantage to increase PPC and ROI. It starts by defining what digital marketing is, then puts it side by side with traditional marketing to see the differences between the two types of content marketing. To better highlight how effective digital marketing is, it provides examples of how it was used by different companies to grow their audience and increase their conversion rate. To further understand how internet marketing came to be, the history and evolution of data-driven digital marketing are also discussed. It ends with a lesson on the basic digital marketing terms one should know.
This internet marketing course is just one of the many free marketing training programs available on EdApp’s content library which you can roll out to your marketing teams. It makes use of a microlearning approach that bulks key concepts into easily digestible chunks for better understanding and retention. Since EdApp is a mobile-first platform, this course works on any device, whether it’s a smartphone, tablet, or laptop. The enormous growth of smartphone ownership and the rise of Millennials in the workplace make it the perfect learning and development solution for any skilled workforce.
Cost: Free
Scope:
- Definition of digital marketing
- Digital marketing channels
- Evolution of digital marketing
Created by EdApp
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2. Search Engine Optimization
EdApp’s Search Engine Optimization (SEO) course is designed to help business owners and digital marketers optimize their company websites and increase overall traffic. The first part of the course talks about the importance of investing in SEO and defining their SEO goals, both vital in implementing an effective SEO plan. It then covers basic SEO topics, such as keyword research, content planning, and even link-building strategies like blog commenting, guest posting, and expert round-up. As they reach the end of lessons, learners will also gain a better understanding of the different aspects of technical SEO, including site speed optimization, mobile accessibility, site structure planning, link redirection, paid search, lead generation, and duplicate content prevention.
To begin training, you can import this SEO course directly from EdApp’s course library. And even without coding knowledge or design experience, you can easily edit the course content, incorporate gamification examples, or rebrand the entire course according to your company’s specifications.
Cost: Free
Scope:
- Investing in SEO
- Defining SEO goals
- Content planning,
- Technical optimization
Created by EdApp
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3. Fundamentals of Digital Marketing
Google’s Fundamentals of Digital Marketing is an in-depth course for those who are new to digital marketing and inbound marketing. It contains 26 modules featuring video tutorials, quizzes, real-world scenarios, and exercises that will help learners turn knowledge into action so you can create your marketing funnel. Among the topics covered are taking your business online, planning an online business strategy, search engine optimization & marketing, advertising, and analytics. It takes around 40 hours to complete this comprehensive course, but it’s also self-paced so learners can go through their lessons anytime at their convenience. Once learners pass the final exam, they can get a certificate that they can share on LinkedIn or add to their CV.
Cost: Free
Scope:
- Website optimization
- Online strategy planning
- Search campaigns
- Web analytics
Created by Google
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4. Basics of Digital Marketing for All
This internet marketing course is all about meeting potential customers where they are which is online. In partnership with the State Bank of India, edX’s Basic of Digital Marketing for All teaches learners the different tools that they need to set them up for success. This course starts by giving an introduction to digital marketing, which includes its definition, difference from traditional marketing, and its importance. The next module then tackles the crucial role of search engines through Search Engine Optimization (SEO) and Search Engine Marketing (SEM), followed by social media marketing and content strategy. For the last module of this online course on how to market, email marketing and web analytics are then covered. This self-paced course can be completed in around 4 weeks. While it’s free to take, you’ll need to pay for an upgrade if you want a certificate of completion and unlimited access to the course materials.
Cost: Free
Scope:
- Introduction to Digital Marketing
- SEM & SEO
- Social Media Marketing & Content Strategy
- Email Marketing & Web Analytics
Created by edX
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5. Email Campaigns and Strategies
Leveraging email as a tool to reach consumers has been a widely-used tactic for so long now. If you’re looking to start an email marketing campaign, this course by EdApp is a great place to learn more about it. This course begins by educating learners about the importance of emails and why it’s still effective today. It differentiates transactional emails from marketing emails and introduces learners to the most popular email clients used by organizations. To send effective marketing emails, the next lesson will focus on different strategies and techniques to use, such as the KISS method, A/B testing, message personalization, and mobile optimization. Lastly, learners will know how to manage email lists and entice consumers to sign up for email subscriptions.
What’s interesting about this course is that it uses gamification examples within lessons, such as drag-and-drop, sequencing, matching, and many more to make the learning experience interactive and engaging for your learners. This is an effective way to combat the lack of motivation and boredom associated with learning work-related information.
Cost: Free
Scope:
- Email as a marketing tool
- Writing effective emails
- Managing email lists
- Email personalization
Created by EdApp
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6. Marketing in a Digital World
The University of Illinois at Urbana-Champaign and Coursera created the Marketing in a Digital World course, which analyzes how new digital tools are transforming the marketing world and marketing techniques. It sheds light on how internet marketing changes the roles and behaviors of both businesses and consumers and how they work hand in hand. It discusses how customers are now taking on a more proactive role when it comes to product development, promotion, placement, and pricing activities, thanks to different online platforms. Coursera’s course includes case studies, quizzes, and exercises at the end of each module to verify learner understanding and retention. If you’re on the fence about taking this course, you’ll be happy to know that 19% of those who completed it started a new career while 22% got a tangible career benefit. It takes quite some time to finish it though, which is estimated at 29 hours.
Cost: Free
Scope:
- Digital marketing tools
- User-generated content promotion
- Pricing activities
Created by Coursera
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7. Social Media and Electronic Communication
The Social Media and Electronic Communication course is one of the social media training programs in EdApp that aims to educate learners on how social media has transformed the way businesses communicate with audiences. It compares traditional marketing with electronic marketing by setting out examples of each, then highlights how electronic marketing can be more effective. It also provides various strategies for effective social media engagement regardless of the platform you’re using. To better engage with customers, a lesson on social care is also included, which differentiates customer service from customer care. Learners can also find tips on how to take a proactive approach to meet their customers’ needs. This course ends with a lesson on basic social media etiquette to ensure that online interactions are conducted in a polite and professional manner.
While this course is targeted at those working in retail, it can be edited and customized so you can add your content and make it your own. EdApp’s drag-and-drop authoring tool makes creating lessons a breeze. With nearly 80 microlearning templates, all you have to do is choose the right one that suits your content and you’ll have beautiful and engaging lessons in minutes, without having to write a single line of code.
Cost: Free
Scope:
- Social media in retail
- Social media engagement strategies
- Social customer care
- Basic social media etiquette
Created by EdApp
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8. Digital Marketing: Personas and User Journeys
If you’re looking for ways to catch the attention of your target audience, FutureLearn’s internet marketing course is the right one for you. This course focuses on understanding your audience and their journey online to create effective digital marketing and search marketing. Here, learners will know what are personas in digital marketing and how to use and develop them as part of your digital marketing plan. It also covers user journey maps and their usage to create best practice digital marketing. By the end of this course, learners will be able to apply the core principles of a user-centered design that’s aligned with your business goals. This course isn’t free but you can sign up for a 7-day trial then pay the monthly subscription, which will also give you access to other courses.
Cost: US $39/month subscription
Scope:
- Personas
- User journey
- User-centered design
Created by FutureLearn
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9. Introduction to Online Marketing Strategies
Alison’s Introduction to Online Marketing Strategies details the basic internet marketing strategies that any marketer should know about. Learners will be able to gain insight into planning marketing campaigns, leveraging SEO and Google Analytics, and predicting the results of their marketing strategies. The three engines of growth will also be discussed, as well as Steve Blank’s customer development methodology. Aside from learning the different strategies and how to use them, learners will also be taught how to avoid common pitfalls and errors in online marketing.
Cost: Free
Scope:
- Marketing campaign planning
- Search engine optimization
- Customer development methodology
Created by Alison
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10. Knowing Your Market
Making informed business decisions means having a thorough understanding of your market. In EdApp’s Knowing Your Market course, learners will discover how important this is to meet business goals and objectives. It discusses how market research is essential to having better customer insights, determining new opportunities, and improving sales. Learners are then presented with real-life examples from different companies so that they’re aware of how it works in real life. The next lesson goes into the fundamentals of market research to identify what aspects you need to include in your marketing plan. Lastly, as trends change over time, there’s also a lesson on keeping your market research relevant to ensure that strategies still work and to keep you ahead in the game.
As a mobile-first solution, courses in EdApp can be taken on any mobile device regardless of the screen size. Its responsive design ensures that learners can get the best learning experience without having to worry about compatibility issues. To make sure that learners are always up to date with their training, admins can customize and send automated push notifications to nudge those who haven’t completed their course content.
Cost: Free
Scope:
- Importance of knowing your target market
- Basics of marketing research
- Keeping your market research relevant
Created by EdApp
Explore the courseUnlock the power of the internet and grow your business with internet marketing training
Internet marketing, more commonly known as digital marketing, refers to all forms of online marketing activities, such as email, social media, website, and more. As opposed to traditional marketing, internet marketing provides more opportunities for businesses to have a wider reach on their prospects and establish brand awareness at scale. By taking internet marketing courses, your teams will be able to keep up with the latest trends, effectively target prospects, engage with customers, and increase sales at a lower cost.