10 Free Marketing Courses
We’ve rounded up the best free marketing courses to establish your brand, reach your target audience and achieve your business goals. These courses will help marketing professionals learn all the knowledge and skills they need to help you grow your business.
1. Knowing Your Market
EdApp’s Knowing Your Market is all about understanding the importance of your target audience to meet their needs and grow your business. It teaches learners the role that market research plays in achieving this goal, which is highlighted through real-world examples from different industries. It then delves into the fundamentals of market research, including an overview of the process and the different steps to take to make it happen. Finally, learners will know how to keep up with the latest trends to keep their market research relevant even with the many changes happening in the marketing landscape.
This free marketing course is just one of the many marketing training programs that you can find in EdApp’s vast content library. Courses in EdApp are fully editable and customizable, so you can add in content specific to your organization and even place your logo and colors to turn them into your own. With its easy-to-use authoring tool, there’s no need for any technical know-how to create beautiful and engaging lessons. Just choose from over 80 microlearning templates to populate your content, add beautiful designs using the Canva integration, and you’re all set.
Scope:
- Importance of knowing your target market
- Basic of marketing research
- Keeping your marketing research relevant
Created by EdApp
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2. Understanding Customer Motivations
In EdApp’s Understanding Customer Motivations course, learners will discover the concept of customer psychology and why consumers behave the way they do. To understand how customer psychology works, real-world scenarios are presented, and learners will have to identify what the customer needs based on the given factors. There’s also a lesson on why customers come to your store that discusses different psychological concepts, such as Freud’s Iceberg theory and Pavlov’s Classical Conditioning theory. Lastly, learners will discover how to retain customers of different backgrounds and motivations through customer profiling.
Can training turn into a fun experience? It definitely can with EdApp’s gamification approach, which turns mundane tasks into games. Lessons in EdApp’s courses give learners a game-like experience through their various gamification templates, such as the letter jumble, jeopardy game, elevator game, and many more. With this gamified learning approach, learners are more likely to engage with the learning content, which enhances knowledge retention.
Scope:
- Customer psychology
- Customer motivation
- Customer profiling
Created by EdApp
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3. Introduction to Marketing
The Introduction to Marketing course was developed by Coursera and the University of Pennsylvania that concentrates on core topics in customer loyalty. In the first part of this course, learners will gain insight into branding and how a strong marketing and brand positioning strategy will keep organizations visible despite the growing number of new and emerging companies. Following this is a discussion on customer centricity that helps learners identify and respond to customers’ needs instead of just focusing on their products and services. By the end of this course, learners will be able to understand and implement go-to market strategies, such as media planning, brand communication, and brand repositioning. This course is taught by Penn’s top faculty in the marketing department, which is consistently ranked as the #1 marketing department in the world, so you’re sure to get quality learning. Since this is a comprehensive course, it takes around 10 hours to complete, which may be unfavorable for those with short attention spans.
Scope:
- Branding
- Customer centricity
- Go-to market strategies
Created by Coursera
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4. Marketing Through the Internet and Social Media
If you want to learn how to leverage the internet and social media to grow your business, Alison’s free marketing course is one of the many social media training programs to consider. Here, they’ll learn about the pros and cons of using social media and the importance of having a social media policy at work. This course also touches on topics, such as search engine optimization (SEO), marketing research, and lead capturing. By the end of this course, learners will be able to manage a brand online and use social media as part of their marketing strategy. This free marketing can be completed in approximately 3 hours and is 100% self-paced.
Scope:
- Brand management
- Social media marketing
- SEO
- Marketing research
Created by Alison
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5. Digital Marketing
EdApp’s Digital Marketing course is perfect for those who want to reach the global marketplace in the digital space to grow their business. It starts by defining what digital marketing is and comparing it with traditional marketing, then outlines the pros and cons of each strategy. This free marketing course also tackles the beginnings of digital marketing and how it has evolved. Further into the course, learners will gain knowledge about the different digital marketing channels they can invest in, such as SEO, SEM, PPC, Social Media, and many more. Lastly, it teaches essential digital marketing terminologies as well as digital marketing mistakes everyone should avoid.
This course consists of four bite-sized lessons with carefully selected topics to make sure that learners get all the relevant knowledge they need. Information is presented in a microlearning format to reduce cognitive overload and ensure that learners easily understand and retain the information in this training.
Scope:
- Evolution of digital marketing
- Marketing channels
- Basic marketing terms
Created by EdApp
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6. Marketing Essentials
edX’s Marketing Essentials course teaches marketing theories through real-world business scenarios. It starts by defining what marketing is, followed by the basic concepts of marketing. To understand and reach out to your target market, this course also discusses lead segmentation, targeting, differentiation, and positioning. By the end of this course, learners will know how to craft a marketing strategy using the concepts they’ve learned. This self-paced course is taught by a top instructor from the Indian Institute of Management and takes approximately 5 weeks to complete.
Scope:
- Basic marketing concepts
- Understanding customers
- Marketing strategy
Created by edX
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7. Email Campaigns and Strategies
Leveraging email as a tool to reach consumers has been a widely-used tactic up to this day. If you’re looking to start an email marketing campaign, this free marketing training course by EdApp is a great start to learn more about it. This course begins by educating learners about the importance of emails and why they’re still effective today. It differentiates transactional emails from marketing emails and introduces learners to the most popular email clients used by organizations. To send effective marketing emails, the next lesson focuses on the different strategies and techniques to use, such as the KISS method, A/B testing, message personalization, and mobile optimization. Lastly, learners will know how to manage email lists and entice consumers to sign up for email subscriptions.
Since EdApp is a mobile-first learning solution, learners don’t have to be tied down to their desks just to complete their training. EdApp works on any device, may it be a smartphone, tablet, or computer. You can also automate and customize push notifications to nudge learners to start and finish their lessons. By leveraging a mobile learning strategy, you can see completion rates rise and have a knowledgeable workforce that has all the information they need right at their fingertips.
Scope:
- Email as a marketing tool
- Writing effective emails
- Managing email lists
- Email personalization
Created by EdApp
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8. Video Marketing
Using videos is a great tactic to reach your customers and establish brand awareness, which is why this is a marketing channel that marketers should learn about. With Great Learning Academy’s Video Marketing course, learners will be able to define what video marketing is and identify the different types of marketing videos. They’ll then be taught how to create marketing videos in line with their marketing strategies. Finally, learners will be educated on how to analyze the performance of the videos they create and publish.
Scope:
- What is video marketing
- Types of marketing videos
- How to create marketing videos
- Performance analysis
Created by Great Learning Academy
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9. Inbound Marketing
Hubspot’s Inbound Marketing course is intended for marketing professionals who are looking to learn about the inbound methodology. It kicks off with the fundamentals of inbound marketing, followed by an explanation of how the Flywheel model can help grow your business. The next lessons are focused on your organization, helping you create a company purpose that’s also aligned with the goals you’ll set. For your company to grow better, a lesson on developing a buyer persona is also discussed, along with formulating the buyer’s journey to be able to understand and respond to your customers’ needs.
Scope:
- Fundamentals of inbound marketing
- Using a Flywheel model
- Creating a company purpose
- Developing buyer personas and buyer journeys
Created by Hubspot
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10. Search Engine Optimization
EdApp’s Search Engine Optimization (SEO) course is designed to help business owners and digital marketers optimize their company websites and increase overall traffic. The first part of the course talks about the importance of investing in SEO and defining their SEO goals, both vital in implementing an effective SEO plan. It then covers basic SEO topics, such as keyword research, content planning, and even link-building strategies like blog commenting, guest posting, and expert round-up. As they reach the end of the lessons, learners will also gain a better understanding of the different aspects of technical SEO, including site speed optimization, mobile accessibility, site structure planning, link redirection, and duplicate content prevention.
If you’re looking to see what your learners have understood and gained from taking this course, you can easily set up a quiz through EdApp’s Rapid Refresh quiz maker. All you have to do is enter your questions and answers on the provided spreadsheet to automatically turn them into a simple but beautiful quiz. You can also leverage spaced repetition through Brain Boost, wherein dynamic quizzes are automated from question slides. It asks different questions to establish what a learner remembers and what they don’t. The more they get right, the less frequently they’ll need to be tested. On the other hand, if a learner struggles with a certain topic, they’ll be quizzed more frequently to enhance their knowledge retention.
Scope:
- Investing in SEO
- Defining SEO goals
- Content planning,
- Technical optimization
Created by EdApp
Explore the courseEstablish brand awareness with marketing training
Attracting people to purchase the products and services that you offer doesn’t just start and end with a sale. Knowledge of marketing is paramount to the success of your business as it helps you target your prospects and promote your products and services. As there are many factors to consider to get consumer interest, taking free marketing training courses will help you understand the processes and tools you can use to make your brand stand out and bring in sales.