10 Free Cold Calling Training Courses with Certificates

1. Generating Leads Through Cold Calls

Make cold calling a less stressful task for your sales team by equipping them with some cold calling strategies – and for that, EdApp’s Generating Leads Through Cold Call course can lend a hand. Here, your team will be introduced to the fundamentals of cold calls and how this strategy works. Then, it will show them the various types of lead and the differences between cold, warm, and hot calling.

As they go through this free cold calling training course, they’ll also get to explore the anatomy of cold calling, which they can use as a guide to generate more leads. They’ll learn how to effectively introduce themselves during cold calls, deliver a quick sales pitch, and engage prospects by asking qualifying questions. It also includes some tips that’ll help your team master cold calls and win more sales for the business. 

EdApp believes that learning should be accessible to everyone, which is why all their courses are offered 100% free – forever. Most of them are also made editable, like this cold calling training course. Through its course creation tool, you can make this course your own. Edit the content, add your logo, and update the font and branding, it’s all up to you!

• Cost: Free
• Certification: Yes (Proof of learning only)
• Scope: Fundamentals of cold calls and sales lead, anatomy of call calling, tips to master cold calls

Created by EdApp

3. Master the Cold Call

Grant Cardone has also put together a great free cold calling training course that can help your team build their confidence and motivation to cold call. It includes an in-depth look at the cold calling process and ways to create the ideal script to generate more leads. It lays out cold call techniques and sales tactics to get past gatekeepers and use them as an opportunity to connect with the actual person you’re trying to reach. Your team will also get the chance to learn the best questions that can help them qualify their prospect fast and hit any metric. 

With 59 lessons in total, this course is a tad lengthy. It doesn’t exactly fit the busy schedules of your sales reps, but it will teach them pretty much everything they need to know about cold calling.

• Cost: Free
• Certification: Yes
• Scope: Cold calling process, how to get past gatekeepers, best questions to ask to qualify prospects fast

Created by Grant Cardone

5. Marketing Strategy for Entrepreneurs

Coursera is a great adaptive learning platform where your team can learn more about advanced sales techniques, like cold calling. More specifically through its Marketing Strategy course, they’ll get to dig deeper into the art of cold calling and learn how to approach the most tricky people to target with solution selling. This course will also teach them how to analyze potential customers. Then, it will show them how to carry out sales segmentation, or the process of establishing different sales-marketing strategies for different types of consumers. This course will be delivered in the form of video lectures, each followed by practice exercises and additional readings to secure higher learning retention from your inbound sales and proven sales reps.

• Cost: Free (limited time only)
• Certification: Yes
• Scope: Art of cold calling, analyzing potential customers, sales segmentation

Created by Coursera

6. Exceptional Cold Calling and Prospecting Class

You can also enroll your team in this Exceptional Cold Calling and Prospecting Class by Baker Communications Inc. to help them master the cold calling strategy. This course is spearheaded by seasoned and experienced sales training professionals who have found tremendous success in cold calling. They'll teach your team how to find quality prospects and apply the proven method of active listening. This way, they'll understand better the wants and needs of their customers. And lastly, they’ll guide your team on how to make effective statements that will effectively communicate their product and services and get their prospect’s trust during a cold call.

Joining this training isn’t exactly free, but your team will get to work with a personal coach through free exercises and activities. There will be some free simulated customer calls as well to help your team put their newly acquired skills into practice.

• Cost: Available upon request
• Certification: Yes
• Scope: Finding quality prospects, active listening, making effective statements in cold calling

Created by Baker Communications Inc.

8. Commercial Agent Cold Calling Course

The Commercial Agent Cold Calling Course by Commercial Real Estate Online focuses on cold calling strategies that sales-rep in the commercial real estate industry can use to improve their leads. If the industry of your business belongs in this field, then this is the perfect course for your team, sales performance management, and sales operations. Here, they’ll learn how to use the traditional telephone cold calling technique to find new listings and sales opportunities. It will also teach them how to approach people the right way and convince them into investing in the property that was offered to them. 

To make learning a convenient process for your team, the content of this course has been broken down into short modules. Purchasing this cold calling training course will give your team free resources that they can access every time they need a refresher.

• Cost: Available upon request
• Certification: Yes
• Scope: How to use the telephone as a tool for cold calling, ways to approach and convince prospects into buying

Created by Commercial Real Estate Online 

10. Cold Calling Masterclass

Sales Impact Academy built this course, Cold Calling Masterclass, to equip sales reps with the best practices and techniques to boost their cold calling process. It will show your team how to set the right intention for their sales calls, handle objections, and avoid the “no’s” from prospects. This course will also show the best questions to ask to maximize the impact of their cold calling. The techniques, practices, and frameworks will be discussed by a former video communication professional from Zoom, so you can rest assured about the quality of this course. 

• Cost: Available upon request
• Certification: Yes
• Scope: Practices and techniques to improve cold calling, how to handle objections, creating the best questions to maximize the impact of cold calling

Created by Sales Impact Academy