B2B Sales Training Courses
We’ve curated a list of B2B sales training courses to help you make successful transactions with other businesses and grow your organization. These courses were designed to help you and your sales team attract corporate buyers and build relationships to sell your products and services.
B2B Sales Training Course #1 - Client Success
EdApp’s Client Success course tackles the art of client success and discusses important factors that can make or break client relationships for both new and loyal customers. It starts by defining what client success is and why it is important to sustain business growth. Learners will then discover the importance of effective communication and the different types of interactions they may encounter when negotiating with other businesses. There’s also a lesson on key points in client success, along with tips and good practices to follow.
Courses in EdApp are ready to deploy out of the box but are also fully editable and customizable to fit your organization’s needs. With its state-of-the-art authoring tool, instructional designers will find it a joy to use as there’s no need for technical or design skills just to create engaging learning content.
Cost: Free
Scope:
- Importance of client success
- Different types of interactions
- Key points in client success
Created by EdApp
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B2B Sales Training Course #2 - Closing a Deal
Getting that coveted signature on the dotted line is a make-or-break moment when it comes to sales. With EdApp’s Closing a Deal B2B sales training course, learners will be able to master the art of closing and learn new strategies to seal the deal. This course starts by teaching learners about the modern sales strategy in contrast to traditional sales tactics. It then proceeds to discuss the three key stakeholders, which will greatly influence whether they’ll be able to close a deal or not. Lastly, techniques to adapt to changes brought by the pandemic in the sales landscape will also be taught, such as shifting to digital self-serve and conducting remote sales interactions.
While there are many factors to consider when closing a deal, the information in this course provides the most relevant key information that employees have to know. Thanks to EdApp’s microlearning design model, concepts are easy to digest and understand, which gives a higher chance of information being stored in a learner’s long-term memory.
Cost: Free
Scope:
- Modern strategies for closing
- Key stakeholders
- Closing a deal during a pandemic
Created by EdApp
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B2B Sales Training Course #3 - Understand B2B Business Development & Sales
Alison’s Understand B2B Business Development & Sales was designed to educate sales reps about advanced sales and B2B development techniques. It begins by defining the elements of business development and sales, then introduces the key pillars of business development. In this B2B sales training course, learners will become familiar with the characteristics of an ideal business customer and prospect and know which sales process and top business development strategies to use. Learners will also be taught cold-calling and how to set up email automation systems to reach out to their prospects for their cold email lead generation systems. While this course is free to take, you’ll need to pay a fee to get a certificate of completion and must pass the 80% grade requirement for each assessment.
Cost: Free
Scope:
- Elements of business development and sales
- Characteristics of an ideal business customer
- Business development strategies
Created by Alison
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B2B Sales Training Course #4 - Sales Fire
Sales Fire is another B2B sales training course to help you convince business owners in sharing your vision and buying your product or service. This course is taught by renowned international sales trainer, Patrick Dang, who will share his proven methodology, called Sales Fire, so you can master the art of selling and close more deals. This course discusses the psychology of why people make purchases and how to use this knowledge to your advantage to make a sale. The best sales strategies and tactics that top companies use will also be covered, such as effectively writing sales scripts, pitching products, and closing deals without using high-pressure techniques. Learners will also know how to conduct successful business meetings and turn skeptics into buyers. To take this course, you’ll need to subscribe to Skillshare. But they offer a 1-month free trial, which will also give you access to thousands of other courses on the platform.
Cost: US $32/month
Scope:
- Customer psychology
- Sales strategies and tactics
- Conducting successful business meetings
Created by Skillshare
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B2B Sales Training Course #5 - Planning a Sales Call
Failing to prepare means preparing to fail. This rings true when it comes to sales calls, which is why it’s crucial to first create a plan and strategize before picking up the phone. With EdApp’s Planning a Sales Call course, learners will strengthen their knowledge of planning a sales call and know the essential steps that are needed. It stresses the importance of doing your research by understanding your buyer’s background and needs to create a personalized experience. As every sales call has an objective, this course also tackles how to create achievable goals following the SMART criteria. Various strategies that can be used in call engagements will also be discussed, so learners are prepared no matter what the flow of the interaction turns out to be.
As a mobile-first learning solution, EdApp makes learning content easily accessible anytime and anywhere. Learners can complete their lessons on the go at their convenience through their smartphones, and can even download them for offline access.
Cost: Free
Scope:
- Essential steps in planning a sales call
- Building objectives
- Strategizing call engagements
Created by EdApp
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B2B Sales Training Course #6 - Winning with Relationship Selling
While sales aim to close deals, forming lasting relationships with your buyers will help keep your business afloat in the long run. In this B2B sales training course by Dale Carnegie, learners will discover how to build trust-based relationships by fully understanding the customer’s real needs and applying them to the sales cycle. It teaches sales strategies using relationship-oriented techniques and methods to establish a connection with consumers. Learners will also be introduced to the Dale Carnegie Sales Model, which will help them overcome objections and minimize further negotiations. Additionally, creating solutions with customers and CRM will also be discussed to create more value and credibility for your product and organization.
Cost: US $2195
Scope:
- Relationship-oriented sales strategies
- Dale Carnegie Sales Model
- Constructing solutions with clients
Created by Dale Carnegie
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B2B Sales Training Course #7 - Sales and Persuasion
This B2B sales training course by MasterClass is taught by none other than four-time NYT bestseller, Daniel Pink. In this Sales and Persuasion course, learners will uncover science-backed principles for effective and ethical inbound sales and persuasion. It tackles various sales skills topics, such as sales trends, pitching, timing, and persuasive framing. To be a better and more successful sales rep, there are also lessons on developing a resilient mind and self-motivation. This course consists of 14 video lessons on sales and marketing that can be accessed on desktops, mobile devices, and even your television. It takes almost 3 hours to complete this course. You’ll need to get a membership to enroll in this course, which is billed annually.
Cost: Starts at US $15/month
Scope:
- Sales trends
- Principles of effective and ethical sales and persuasion
- Persuasive framing
- Effective pitching
Created by MasterClass
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B2B Sales Training Course #8 - Negotiation Skills
Sure Train’s Negotiation Skills course was developed to help you create mutually beneficial negotiations with your customers. To kick off the course, it defines what negotiating is and how and when to use it. It then teaches learners how to prepare for a business negotiation by defining goals and identifying concessions. Here, learners will also gain knowledge on value-based selling to gain their customers’ loyalty. This course also covers the key elements of structured, professional negotiation and teaches how to create effective proposals to avoid deadlocks, minimize bargaining, and help close deals. Sure Train promises tangible outcomes by teaching strategies that can be implemented right away after learners complete the course.
Cost: Available upon request
Scope:
- Introduction to negotiating
- Preparation for business negotiations
- Negotiation bargaining
Created by Sure Train
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B2B Sales Training Course #9 - Sales Pitch and Closing
Sales Pitch and Closing is part of Coursera’s The Art of Sales: Mastering the Selling Process Specialization specialization. This B2B sales training course enlightens learners about the components of a successful presentation of your sales pipeline and how to present with panache. As closing is a technique that all sales professionals should have, there are exercises and projects to help learners practice closing deals confidently. Since sales don’t simply end upon closing a deal, there’s also a lesson on the importance of post-sale discipline and how to go above and beyond for clients to foster trust and loyalty,
Cost: Free
Scope:
- Key elements of a successful presentation
- Closing techniques
- Post-sale discipline
Created by Coursera
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B2B Sales Training Course #10 - The Language of Sales
EdApp’s The Language of Sales is ideal for those who want to establish business relationships and persevere through tough sales situations. This 3-part course starts by focusing on the importance of developing business relationships from findings based on influential business speakers and writers. It demonstrates how a great buying experience can be likened to a love affair that is built on trust and loyalty. To develop convincing arguments, there’s a lesson that teaches learners how to leverage the power of familiarity to overcome objections with novelty. Learners will also find helpful tips and tricks for navigating tough sales situations, such as closing deals remotely or during a pandemic.
EdApp uses gaming elements in its lessons, such as drag-and-drop, sequencing, matching, and many more, to make the learning experience interactive and engaging for your learners. Through gamification, learning work-related information doesn’t feel like a chore, which in turn boosts interest and motivation.
Cost: Free
Scope:
- Building relationships and cultivating trust
- Developing convincing arguments
- Navigating tough situations
Created by EdApp
Explore the courseDevelop business relationships and close more deals with B2B sales training
B2B sales, or business-to-business sales, is a transaction between companies instead of your everyday consumer. As they are more complex than your regular buyer-seller relationship, sales professionals have to be equipped with the proper knowledge and skills to deal with other businesses to ensure a successful sale. Taking these courses will provide your teams with specialized selling methods, negotiation skills, and presentation techniques to boost revenue and build customer loyalty.