We’ve carefully selected a collection of social media marketing courses that you can take through different online learning platforms. These courses are designed to help you better understand social media and how to use social media sites and platforms like Facebook, Instagram, Twitter, and Youtube to reach and engage with a broader audience.
The Social Media Policy course by EdApp is a free training course that goes over guidelines and policies that digital marketers need to comply with to protect their company’s image. The 4-part course covers lessons on protecting company information, remaining professional, being responsible online, and complying with social media policies. An awesome advantage of this course is that each lesson is delivered in bite-sized chunks to improve retention and to avoid overwhelming learners with too much information.
Through EdApp’s authoring tool, you can edit the course, add branding elements, or include a certificate feature, which automatically generates certificates for learners that have successfully completed the course. You can also send out lesson reminders through the push notification feature. This way you can ensure that your learners don't miss out on course updates and completion deadlines.
Created By EdAppExplore this free course
With the Social Media and Electronic communication course, EdApp provides marketing professionals a practical guide on how to effectively use social media in retail. In these lessons, you’ll be introduced to different social media platforms like Facebook, Instagram, Twitter, and Pinterest, which are relevant for retail businesses. This interactive course also offers learners proper customer care tips and the basics of social media etiquette. There's also a comprehensive lesson on strategies for social media engagement, which includes leveraging social analytics, keeping your voice consistent, as well as starting and keeping the conversation going.
The 4-part course is short and easy to follow so learners will be able to complete the course within a few minutes. It also features engaging gamification elements in between the lessons to help drive better knowledge retention and make learning more fun. And with EdApp’s authoring tool, managers can edit and rebrand the slides according to the company’s requirements.
Created by EdAppExplore the course
To efficiently roll out content on social media, businesses need to lay out their goals and objectives for each marketing campaign. With Fiverr’s course on Social Media Content Strategy, you’ll be able to create an effective and organized content plan for your business’s social media channels. The course also covers lessons on how to conduct thorough customer research, how to identify your target persona, and how to come up with measurable objectives for your social media campaigns. Overall, the topics discussed in this social media marketing training course will build your knowledge about effective social media content strategies as well as the importance of conducting thorough market research.
After downloading the course, you’ll have unlimited access to all the lessons, exercises, and quizzes, and you can even earn a badge after completion. Learners can also access their course content conveniently through mobile or desktop devices.
Created by FiverrExplore the course
Constant Contact provides both beginners and pros alike with an all-in-one free training course on social media through their Social Media Quickstarter course. Through each lesson, you’ll learn the basics of social media platforms like Facebook, Instagram, Linked In, Twitter, Youtube, Pinterest, Snapchat, and the like. You can also dive into more specific topics on media management like how to schedule your Facebook posts, how to boost your brand identity with Instagram, how to leverage hashtags on Twitter, and even in-depth lessons like Youtube analytics. There are also comprehensive lessons on how to use each platform to increase brand awareness as an influencer, which can lead to more sales. Apart from written articles, Constant Contact also provides learners with video tutorials on how to use each platform. As long as you have internet access, all the lessons are accessible anytime and anywhere.
Created by Constant ContactExplore the course
As businesses’ social media platforms continue to grow, the need for marketing professionals to understand their successes and failures will also increase. This social media marketing training course from Quintly introduces learners to social media analytics and discusses its role in boosting your company’s growth and tracking your team’s ROI. By the end of the course, you'll know more about the importance of social media analytics, data-based goals and KPIs, and the foundations for reporting. Each lesson in the course includes a 2-minute video clip, informational graphs, research, text resources, and short quizzes to help you gauge how much you’ve retained from the course. Conveniently, this course can also be accessed through any mobile or desktop device.
Created by QuintlyExplore the course
This video-based course by Learning.ly covers topics like how to outline your own content marketing plan, how to integrate and automate social media content, and how to craft an analytics plan to track what’s working for the business. It highlights the importance of creating a manageable social media plan for different types of organizational structures. You'll also learn more about the different techniques for promoting and automating your social media efforts. Apart from these focused lessons, the online training course also gives you an overview of the different social media marketing tools and the way brands, small businesses, large companies, and non-profit organizations use these platforms to increase their opportunities for success based on their target audience.
Created by Learning.lyExplore the course
Hootsuite's Social Marketing Certification course has provided marketing professionals with a training program that delves into the fundamentals of social media marketing. Through the lessons, marketers can learn about the best practices for growing a brand’s social media presence and how to effectively engage an audience. You can even learn how to grow your own advocate community through different social networks. Discover ways to create your own content plan, strategically build your community, and optimize your social media profiles for maximum engagement. Some of the other topics discussed in the online curriculum include social media strategy, content marketing fundamentals, and social advertising fundamentals & tactics.
At the end of this course, you can take a social marketing certification exam to earn your industry-recognized certification and validate your social media marketing competency to both customers and employers.
Created by HootsuiteExplore the course
Hosted on Coursera, the Introduction to Social Media Marketing course is offered by Facebook as part of their Facebook Social Media Marketing Professional Certificate. The course allows marketers to understand the key differences between traditional offline marketing and social media marketing. Whether you’re a beginner or a highly skilled marketing professional, this course will help equip you with applicable social media marketing tips for your social strategy.
The course’s 4 lessons are spread across 4 weeks to help you avoid information overload and retain the new knowledge better. You can also take the course for free and in your own time, as it doesn’t follow a set schedule or deadline. Upon completion, you'll be able to earn a professional certificate that you can use to update your resume and further your career in social media marketing.
Created by CourseraExplore the course
Fundamentals of Digital Marketing is a free course by Google that helps marketing professionals learn about the basics of digital marketing. Although the course isn’t focused on social media marketing, it’s a popular course among marketing professionals because it provides in-depth lessons on digital marketing and real-world examples of how you can use platforms like social media to increase your reach and grow your business.
Just sign in using your email address and you’ll get unlimited access to the 26-module course for free. Within each module, there are bite-sized video tutorials and quick assessments that you can take at your own pace. After completing the course, you’ll also be able to take a 40-question final exam and earn a course completion certificate. You can then add this Google certification to your CV or Linked In profile to showcase your new digital marketing qualifications.
Created by GoogleExplore the course
Although this course isn’t specifically designed for social media marketing, understanding digital marketing provides learners with the additional background knowledge they can use to apply to social media marketing as well. EdApp created this course on digital marketing to provide learners with insights on its basic concepts, its history, and different marketing channels you can use for your digital marketing campaigns. As you progress through the lessons, you'll discover how digital marketing has evolved and how businesses use it to increase brand awareness, foster customer loyalty, and boost sales.
This 4-part course is made readily available on EdApp’s course library and is also entirely customizable so you can edit and rebrand the content according to your organization’s guidelines. Learners can also access it conveniently at no cost across most mobile and desktop devices.
Created by EdAppExplore the course
Social media are highly interactive platforms that we use to connect with people online by sharing content, exchanging information, and joining communities based on similar interests. To stay online, businesses have evolved their marketing strategies to include digital and social media marketing. Most brands that we know of today have an online presence that they use to engage with customers and to attract bigger audiences. For marketing professionals, handling these social media platforms without proper training can be daunting. One mistake could lead to lost customers, decreasing overall leads or sales. Ensure that your marketing teams have the right knowledge and resources to implement social media marketing strategies that will help grow your business. Make full use of the social media marketing training courses that we’ve listed above to upskill your employees and improve the growth of your organization.