20 Sales Course

Top 20 Sales Courses

Sales courses are designed to help professionals develop the skills and techniques needed to increase performance and repeat successful sales. A lot of companies overlook the importance of this training and hire sales professionals without thinking about their future skill development.

A sales professional’s learning journey needs to start the moment they are hired. In fact, according to Harvard Business Review, 70% of employees report that they don’t have the mastery of skills that they need to do their jobs well.  

When this training requirement goes unaddressed, everyone suffers and the whole team is pulled down – often leaving many managers scratching their head. 

To prevent these poor results, companies and organizations should invest in quality training. Sales courses can equip your salespeople with the skills they need to connect with customers, build relationships, close deals, and grow the business. By investing in the best training programs, you’re also boosting not only their morale but also their confidence as a sales professional.

In this article, we’ll go over the top 20 sales courses to help prepare you and your team.

1. How to Develop Strong Working Relationships

A great sales course to help level-up your employee’s sales skills is EdApp’s free course on How to Develop Strong Working Relationships. This 6-part course is designed to help learners build better relationships with their peers and understand some of the steps they need to do in order to achieve that goal. 

Best Sales Course - How to Develop Strong Working Relationships

This course begins with a short introduction and a video on trust, respect, and credibility. It then dives into the key steps of developing strong relationships, methods to maintaining trust, and different ways to communicate effectively. You’ll also learn the importance of respecting differences and the practices you can use to achieve strong relationships. 

Sign up on EdApp and try this course for free. You can also discover other training resources in the extensive course library.

  • Length: Flexible
  • Location: Online
  • Price: Free

2. Active Listening

The Active Listening course by EdApp delivers the main principles of active listening and how you can use them for effective client communication. In the course, active listening is defined as hearing with full attention and understanding and you’ll discover why it’s a skill that must be practiced often in sales.

Sales Course - Active Listening

The outcome of the lesson is how active listening is the key to building trust with your customers, figuring out their problems, and giving them good solutions.

  • Length: Flexible
  • Location: Online
  • Price: Free

3. How to Effectively Overcome Any Sales Objection

This Skillshare course on How to Effectively Overcome Any Sales Objection can help you improve your objection-handling skills. The lesson highlights how to overcome concerns before they become an objection, how to uncover reasons for possible objections, and mistakes you should avoid in the sales process. 

Sales Course - Overcome Objections

Taking a course like this prepares you for worst-case scenarios and will equip you with the knowledge to turn a missed opportunity into a potential sale.

  • Length: Flexible
  • Location: Online
  • Price: Free 1-month trial, paid plans ($8 to $15 USD per month)

4. Making Great Sales Presentations

Jeff Bloomfield, a B2B sales expert and leadership coach, teaches the course Making Great Sales Presentations where he goes over the key aspects of good public speaking and how sales professionals can bring their presentations to life. Learners need to pay for access, but you also can get a free 1-month trial on LinkedIn Learning.

Online Sales Course - Making Great Sales Presentations

  • Length: Flexible
  • Location: Online
  • Price: Free 1-month trial, paid plans ($20 to $50 USD)

5. Improving Your Sales Forecast

Dive into EdApp’s short Improving Your Sales Forecast course and learn about how standardized sales processes can help you make better sales decisions by identifying potential issues ahead of time. The course also discusses how you can use analytics to compare historical data and how you can implement data-driven forecasting CRM tools like Salesforce and LinkedIn Sales Navigator to track sales more effectively.

Sales Courses Online - Improving Your Sales Forecast

Interested learners can easily find this course on EdApp’s content library with a variety of other resources on sales training. 

  • Length: Flexible
  • Location: Online
  • Price: Free

6. Asking Great Sales Questions

Discover the best ways to talk to your client in the jam-packed Asking Great Sales Questions course taught by Jeff Bloomfield. In this sales course, he walks you through how to ask the right questions to gain an understanding of your customer’s goals. 

Online Sales Course - Asking Great Sales Questions

After completion, you can take an exam and opt to get a certificate as well. One drawback of some LinkedIn Learning courses is that they do require a subscription.

  • Length: Flexible
  • Location: Online
  • Price: Free 1-month trial, paid plans ($20 to $50 USD)

7. Creativity is the New Sales Hack

The Creativity is the New Sales Hack webinar by Saleshacker covers techniques that sales professionals can use to make sales processes more creative and tailored to their customers. Overall, the webinar is around 1 hour long and they require you to sign up to their newsletter before accessing the video.

Sales Online Course - Creativity is the New Sales Hack

  • Length: Flexible
  • Location: Online
  • Price: Free

8. Professional Selling Skills Online Course

Professional Selling Skills Online Course is a fully comprehensive sales course by MTD Sales Training Specialists and it consists of 5 modules that are split up into 36 smaller sessions. Through the lessons, you’ll get a better understanding of some of the sales basics like how to get focused on selling and how to make successful cold calls. The course is well-suited to beginners but if you’ve been in sales for a while, this is also a great way to revisit the basics and polish your skills.

Top Sales Course - Professional Selling Skills Online Course

  • Length: Flexible
  • Location: Online
  • Price: Free sample session, £97 GBP and additional VAT for all 36 sessions

9. Successful Negotiation: Essential Strategies and Skills

The University of Michigan offers the Successful Negotiation: Essential Strategies and Skills course for free on Coursera. It’s a month-long course that includes 4 modules. You will gain the techniques needed to be a successful negotiator and how to plan a proper negotiation strategy. After completing this course, you have the option to earn a course certificate. 

Course For Sales - Successful Negotiation: Essential Strategies and Skills

  • Length: Flexible
  • Location: Online
  • Price: Free

10. Course On Sales #10 – Client Value Creation

Hosted on EdApp, the Client Value Creation course helps sales professionals learn how to create long-term opportunities by providing clients with excellent service and creating deals that are valuable to both parties. In the course, you’ll find simple questions and bite-sized lessons on ways to think, learn, and act as a sales professional. You can even play games at the end each lesson to see how much you’ve learned from the course.

Course On Sales - Client Value Creation

  • Length: Flexible
  • Location: Online
  • Price: Free

Course In Sales #11 – How to Master the Art of Rapport Building

Learn about building good client relationships with Saleshacker’s How to Master the Art of Rapport Building course. There are two key speakers, Devin Reed and Alex Willeford, who teach you how to build trust, how to look professional, and how to strengthen your relationship with customers. 

Course In Sales - How to Master the Art of Rapport Building

By the end of this course, you’ll be one step ahead of your competition and on your way to growing your commissions. 

  • Length: Flexible
  • Location: Online
  • Price: Free

Sales Training Courses For Beginner #12 – Getting a Yes: How to Prep, Pitch, Persuade, and Close

Getting a Yes: How to Prep, Pitch, Persuade, and Close is a great online sales course hosted on Skillshare. In the course, Tom Goodwin takes the learners through 48-minutes worth of bite-sized lessons on the best practices for preparing, making, and closing a sale. Unlike some of the free courses listed above, you will need to subscribe to Skillshare to access the lessons.

Sales Training Courses For Beginner - Getting a Yes: How to Prep, Pitch, Persuade, and Close

  • Length: Flexible
  • Location: Online
  • Price: Free 1-month trial, paid plans ($8 to $15 USD per month)

Courses For Sales Professional #13 – Introduction to Sales: 8 Steps to Explode Your Sales

Offered on GoSkills, Introduction to Sales: 8 Steps to Explode Your Sales highlights some of the basic steps in sales training. Throughout the 31-lesson course, David Brownlee teaches you everything from sales techniques with real-world examples to the best ways to know your customers. Although you can watch the lessons anytime, there is a subscription fee to access them.

Courses For Sales Professional - Introduction to Sales: 8 Steps to Explode Your Sales

  • Length: Flexible
  • Location: Online
  • Price: Free 1-month trial, paid plans ($60 USD per month or $125 USD per year)

Sales Course #14 – An Online Sales Training Course To Help You Close Deals More Consistently

Customer Centric Selling provides the course “An Online Sales Training Course To Help You Close Deals More Consistently” for a $995 one-time payment fee. Within the 10-module course package, you’ll find 68 instruction videos on how to sell, close deals, and gain a competitive advantage. They also give learners downloadable PDF resources and a lifetime access to their current, revised, and even new courses. 

Sales Course - Close Deals

  • Length: Flexible
  • Location: Online
  • Price: $995 USD one-time payment

Best Sales Course #15 – Sales Training: Building Your Sales Career

The Sales Training: Building Your Sales Career course offered by Hubspot on Coursera delivers 5 lessons that give you a better understanding on topics like passive and active buyers, customer attention, and solution thinking. You can start the lessons on your own time and earn a certificate after completing the entire course.

Best Sales Course - Sales Training: Building Your Sales Career

  • Length: Flexible
  • Location: Online
  • Price: Free

IT Sales Course #16 – The Art of Selling

Linkedin Sales Academy’s The Art of Selling is a 5-part course that talks about how professionals can modernize their sales approach by understanding how sales has evolved, how to prospect clients using technology, and how to set their first and closing call for more effective negotiations. The lessons are easy to digest and expound on ways to target and engage with clients.

IT Sales Course - The Art of Selling

  • Length: Flexible
  • Location: Online
  • Price: Free 1-month trial, paid plans ($20 to $50 USD)

Free Online Sales Course #17 – Sales Skills: The Sales Training Master Course for Entrepreneurship, Freelancers, and Creatives

Patrick Dang is an international sales trainer that introduces the sales machine methodology in his Skillshare course, Sales Skills: The Sales Training Master Course for Entrepreneurship, Freelancers, and Creatives. Learners can gain insights on how to successfully run a business meeting, best ways to pitch an idea, and even turn skeptics into customers. 

Free Online Sales Course - Sales Skills: The Sales Training Master Course for Entrepreneurship, Freelancers, and Creatives

  • Length: Flexible
  • Location: Online
  • Price: Free 1-month trial, paid plans ($8 to $15 USD per month)

Courses In Sales #18 – Strategic Thinking

One of LinkedIn Learning’s more popular courses, the Strategic Thinking course offers sales professionals a guide on how to gather data, learn from mistakes, implement strategies, and find solutions to clients’ problems. You can choose to buy the course as a stand alone or get a paid plan to get access to other available sales courses.

Courses In Sales - Strategic Thinking

  • Length: Flexible
  • Location: Online
  • Price: Free 1-month trial, paid plans ($20 to $50 USD)

Sales Course Online #19 – Comprehensive Encyclopedia of Sales Plays

Join Becc Holland and Scott Barker in the Comprehensive Encyclopedia of Sales Plays webinar to learn about building your messages for effective sales plays. Through this course, you’ll also gain an understanding of predictable and repeatable sales pipelines that you can use as a sales professional.

Sales Course Online - Comprehensive Encyclopedia of Sales Plays

  • Length: Flexible
  • Location: Online
  • Price: Free

Course Sales #20 – Understanding Customer Motivations

Through the Understanding Customer Motivations course on EdApp, sales professionals can learn about the whys of customer behavior and how this affects success in sales. There are 4 modules in the course and – like with most EdApp courses – learners can go through the lessons at their own pace. The questions and situational examples shown throughout the course can also help you retain the lessons better.

Course Sales - Understanding Customer Motivations

  • Length: Flexible
  • Location: Online
  • Price: Free

Every sales professional has different goals when it comes to sales training. Hopefully, you find what works for you through this extensive list. 

Looking for training courses for other parts of your business? Sign up for free on EdApp and check out the course library.

You may also be interested in: