September 23, 2019
Social media has become an integral part of marketing as well as for promoting your company, with almost every organization worth its salt having a presence on a number of social media platforms.
But even social media has evolved to take advantage of the fact that companies now depend on them, which is why methods of social media marketing and promotion which were previously free, now charge a good amount of money. Companies that have had a social media presence before platforms like Facebook and Instagram monetized their digital ad spaces, will have a good idea how things have changed. However, all is not lost, and if companies follow certain social media rules, they can use these platforms to gain a huge competitive advantage over other companies, with moderate costs. Let us have a look at these social media rules.
Having a plan involving a budget as well as a set of clearly defined goals is an crucial social media rule. Goals must be measurable, for example, “Generating at least 100 leads through social media pages each month”, or “increasing reach from 40,000 to 400,000 in 3 months”. Having a fixed budget will ensure that you don’t waste any money on superfluous social media marketing activities.
Another social media rule is to use your social media pages to connect with your potential customers on a frequent basis. Post interesting content regularly such as new products or services, or upcoming events using the trendiest social media scheduler. Answer the comments on posts as well as the queries in chat by your followers regularly. The better the connection you have with your followers, the greater the chance of converting them into customers or clients.
Reviews on social media can make a lot of difference to your potential customers. As a social media rule, ask your followers to review your product or service, and post the positive comments on your website.
There are tools like Facebook Analytics and Google Analytics 4 vs Universal Analytics that can help you understand where and how people interact with your business across your website and social media pages, as well as other statistics such as keywords searches and more. Whether your campaigns are in-house or through dependable social media marketing agencies, keeping track of these stats can help you optimize your social media campaigns better, and grow faster.
LinkedIn is a great promotional tool if used correctly. Ask your clients to endorse and recommend your company, and in return endorse and recommend them. A good online reputation ensures that other potential clients and customers trust you easily. It's a lot easier to build a presence on LinkedIn than other networks. As there are so many automation tools for LinkedIn that help you get the biggest bang for the time you put in.
A number of companies that have pages on Facebook, LinkedIn, and Twitter do not consider Pinterest as a social media platform that can be used for promotion and marketing. This is highly flawed thinking, as Pinterest as a website has great authority, and can help you get amazing leads. Currently, it’s a social media rule that you can post creative content on Pinterest, and even use it to get ideas on what to post on other social media pages.
There are a number of good Social Media Management (SMM) platforms (both free as well as paid) like Hootsuite and Zoho Social which can help you manage all of your social media pages like Facebook, Instagram, Twitter and LinkedIn, all in one place. It’s a long-standing social media rule that these SMM platforms can give you access to features like free social media schedulers, page statistics (stats of all pages at one place!) as well as chatbot services that will make managing your multiple company pages easy.
According to social media rules, your Twitter account can be used to monitor relevant data, keywords, influencers, associated terms, hashtags and other relevant information using a data mining tool like SEMrush, gShift and NodeXL.
As per social media rules, it is very important to keep an eye on what your competitors are doing. Frequently ‘stalk’ their social media monitoring tool to know what they are doing, so that you can take ideas from them, or work on strategies to beat their own.
Last but not the least, it is important in this day and age to train your employees to influence what is being said about their company on social media pages. As a social media rule, it’s important that you put a social media policy in place, and then use digital learning to teach your employees the specifics of that policy, for example, what can and cannot be said to the public.
Social media can help drive immense traffic and leads to your website, in addition to marketing and promoting your company as well as its products and services. Research thoroughly to find more ways you can leverage the power of social media to benefit your company. If you are looking for new ways to maximize the effectiveness of social media for your business, consulting a list of experienced marketing agencies can provide invaluable advice and resources.
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Daniel Brown is a senior technical editor and writer that has worked in the education and technology sectors for two decades. Their background experience includes curriculum development and course book creation.