Social media has become an integral part of marketing as well as for promoting your company, with almost every organization worth its salt having a presence on a number of social media platforms.
But even social media has evolved to take advantage of the fact that companies now depend on them, which is why methods of social media marketing and promotion which were previously free, now charge a good amount of money. Companies that have had a social media presence before platforms like Facebook and Instagram monetized their digital ad spaces, will have a good idea how things have changed. However, all is not lost, and if companies follow certain social media rules, they can use these platforms to gain a huge competitive advantage over other companies, with moderate costs. Let us have a look at these rules.
1. Plan It Out
Having a plan involving a budget as well as a set of clearly defined goals is a must. Goals must be measurable, for example, “Generating at least 100 leads through social media pages each month”, or “increasing reach from 40,000 to 400,000 in 3 months”. Having a fixed budget will ensure that you don’t waste any money on superfluous social media marketing activities.
2. Maintain Your Presence
Use your social media pages to connect with your potential customers on a frequent basis. Post interesting content regularly such as new products or services, or upcoming events. Answer the comments on posts as well as the queries in chat by your followers regularly. The better the connection you have with your followers, the greater the chance of converting them into customers or clients.
3. Get Reviews
Reviews on social media can make a lot of difference to your potential customers. Ask your followers to review your product or service, and post the positive comments on your website.
4. Keep Up With The Stats
There are tools like Facebook Analytics and Google Analytics that can help you understand where and how people interact with your business across your website and social media pages, as well as other statistics such as keywords searches and more. Keeping track of these stats can help you optimize your social media campaigns better, and grow faster.
5. Leverage LinkedIn Recommendations
LinkedIn is a great promotional tool if used correctly. Ask your clients to endorse and recommend your company, and in return endorse and recommend them. A good online reputation ensures that other potential clients and customers trust you easily.
6. Create A Pinterest Profile
A number of companies that have pages on Facebook, LinkedIn, and Twitter do not consider Pinterest as a social media platform that can be used for promotion and marketing. This is highly flawed thinking, as Pinterest as a website has great authority, and can help you get amazing leads. You can post creative content on Pinterest, and even use it to get ideas on what to post on other social media pages.
7. Get A SMM Platform
There are a number of good Social Media Management (SMM) platforms (both free as well as paid) like Hootsuite and Zoho Social which can help you manage all of your social media pages like Facebook, Instagram, Twitter and LinkedIn, all in one place. They have several other features like post-scheduling, page statistics (stats of all pages at one place!) as well as chatbot services that will make managing your multiple company pages easy.
8. Consider Data Mining
Your Twitter account can be used to monitor relevant data, keywords, influencers, associated terms, hashtags and other relevant information using a data mining tool like SEMrush, gShift and NodeXL.
9. Keep Tabs On Competitors
It is very important to keep an eye on what your competitors are doing. Frequently ‘stalk’ their social media pages to know what they are doing, so that you can take ideas from them, or work on strategies to beat their own.
10. Provide Social Media Training To All Of Your Employees
Last but not the least, it is important in this day and age to train your employees to influence what is being said about their company on social media pages. Put a social media policy in place, and then use digital learning to teach your employees the specifics of that policy, for example, what can and cannot be said to the public.
Social media can help drive immense traffic and leads to your website, in addition to marketing and promoting your company as well as its products and services. Research thoroughly to find more ways you can leverage the power of social media to benefit your company.
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