Smartphones can easily be termed as the most important technological development of the century. The reason behind the fact is that smartphones have literally penetrated every area of our daily lives including the way we shop, order food, book tickets, watch movies to name a few, as well as changing our work lives which includes better communication, better work flexibility and finally, learning & development (L&D).
Mobile learning is all the rage in the L&D industry right now, and if experts are to believed, this strategy is here to stay. But what makes mobile learning unlike any recent technological advancement in the L&D/employee development sphere? What’s all the hype? This article will explore this exact question.
1. Allows Unmatched Versatility In Learning
One the main reasons for the extraordinary success of mobile learning is the fact that it is very versatile, allowing learners to learn in a number of ways that wouldn’t be possible without it. By allowing learners the freedom from constraints like time and place, mobile learning fits into every modern learning avenue, as if made for them.
Some of these modern learning avenues include:
- Spaced learning/ phased learning
- Knowledge sharing
- Expertise capture
- Better on-boarding
- Field force training
- 70-20-10 development
- Building a learning culture
- Change management
- ‘War for talent’ strategy
- Live performance support
- Customer education
- Organizational agility
- In-house training production
- On-demand training
- Remote and offline learner management
- ‘Live’ coaching.
It is up to the organization implementing mobile learning to determine the number of avenues they can and should take advantage of.
2. It Is Inexpensive
Many organizations are under the false impression that mobile learning is expensive, which is one of the possible reasons why they stay away from its implementation. However, nothing could be farther from truth. Implementing mobile learning just requires a good learning management system (LMS). Design and development of mobile learning modules is, in fact, easier, as these modules are of short duration. Also, mobile learning mostly consists of video-based learning or info-graphics, which don’t require much curation. Because they’re short, mobile learning can be easily updated too. These are just a few of the things that make mobile learning inexpensive. Organizations that have quickly understood how this can be an advantage to them have implemented mobile learning and have been experiencing training strategy success ever since.
3. It Is Suited To The Modern Learner
There is no doubt that the future workforce is Millennials. Even this instant, a large part of the global workforce is Millennial. Microlearning is especially popular in the learning and development industry because it is suited to the modern learner. This is partly due to the fact that it appeals to their love for technology. Also, mobile learning is designed through novel use of video, artistic use of audio, inventive use of graphics, as well as engagement strategies like gamification to hold the learner’s attention. This is why it is so engaging for the modern learner. What’s more, it reduces the time it takes for learners to complete a course. However, mobile learning not only banks on the love the modern learners have for mobile technology, but their love for social communication as well. Mobile learning can have multi-channel communication such as videoconferencing, micro-blogging, document sharing and old-fashioned phone calls built into it, which help learners communicate and collaborate easily. This is why the modern workforce and mobile learning are an instant hit.
Now For Some Stats…
- 43% of all mobile learning users see enhanced productivity in periods as short as 3 months.
- 70% of learners report improved motivation to learn when learning via mobiles.
- 71% of all working millennials say that they connect more with mobile learning than L&D activities delivered via desktop or formal methods.
- Mobile learners complete course material 45% faster than those using traditional eLearning methods.
- 34% of all surveyed companies have already started using mobile learning and have found great results.
Mobile learning is the fastest-evolving learning technology ever. By the end of 2019, revenues for mobile learning will more than double in 66 countries, and more than triple in 32 countries. Mobile learning is, thus, not just a hype, but an opportunity which is to be grasped. Corporate organizations should do their research, plan and implement mobile learning into their employee learning and development programs if they want to have a competitive advantage over other organizations.
If you would like to learn more about how to build the most effective employee training strategy!
If you’d like to know more about how EdApp’s mobile learning platform can help your internal training practices, get in touch at firstname.lastname@example.org. You can also try EdApp’s Mobile LMS and authoring tool for free by signing up here.
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