instructional designer

Instructional Designer (ID): Teachers helping Teachers

Some people may think that there’s no difference between a teacher and an Instructional Designer. Certainly there are many similarities but the disciplines/professions/careers/practices are significantly different. So what actually is an Instructional Designer (ID) and what are their origins?

What is an Instructional Designer?

Instructional designers are teachers who help other teachers. However, while regular teachers have direct contact with students, trainees and learners, IDs will often be one step removed from this interface. IDs will be designing and providing the courses, courseware, learning tools which the teachers use to do their job. An ID will often configure a learning management system (LMS) so that a teacher can use it to teach with. They make knowledge transfer as effective, efficient and engaging as possible.

What does an instructional designer do?

Depending on the production team (i.e., whether that includes multimedia specialists, graphic designers and LMS programmers), and whether the instructional design subfield is within the corporate training or academic sector, the day-to-day responsibilities of an instructional designer can be extremely varied. However, it is likely that an instructional designer will be juggling multiple projects on any given day, all at different stages in the production timeline. At the outset, the instructional designer will play a leading role in providing a needs-analysis, and subsequently defining the learning objectives, messages and technical requirements that stem from this assessment.

Ultimately, the instructional designer is responsible for translating a central learning objective and connected messages into chunked down content and assessment, arranging segments into a learning sequence that will form a course outline. Amidst storyboarding and prototyping, the instructional designer acts as a central interlocutor when it comes to communicating between different stakeholders such as subject matter experts, project managers, clients, and other members of the production team.

How to become an instructional designer?

Specialized instructional design courses are increasingly being offered by traditional academic institutions, reflecting the rapidly growing field. Alongside the ever-increasing vocational diplomas on offer, longer instructional design courses are predominantly offered as postgraduate specializations, such as Georgetown University’s Master of Learning, Design and Technology, and Harvard’s Learning Design and Technology Graduate Certificate, providing excellent options for generalists or career-changers wanting to up-skill. With more and more educators making the leap from the classroom to instructional design, Master of Education degrees are increasingly incorporating elective units on instructional design.

More often than not, an instructional designer’s career path will be more indirect and will involve transferring skills from previous careers, alongside self-directed learning. One of the easiest places to start your journey into the world of instructional design is to sign up to one of the multitudes of MOOCs available, join an instructional design boot camp, read blogs like this one, and read/listen/watch content on microlearning, eLearning, and instructional design.
SRS Spaced Repetition - EdApp

How much does an instructional designer make?

annual salary is A$96,857 (according to Glassdoor). As an entry-level instructional designer, you can expect to earn an average annual salary in the mid-70k range. Freelancing might also be an option for entry-level and experienced instructional designers alike, with average $35/hour rates roughly equaling out to similar annual figures in more permanent roles.

If we look at US salaries, according to the Bureau of Labor Statistics, those instructional designers working in government sectors receive higher average earnings of US$87,790 per year.3 It’s also important to consider the entrepreneurial, and highly profitable, opportunities available for instructional designers to branch off in the private sector and sell their courses.

What skills does an instructional designer need?

At first glance, an instructional designer might appear to be a jack-of-all-trades, with skills ranging from developing needs assessments, stakeholder management and storyboarding to programming. Being an instructional designer is very much a hybrid role that requires skills across educational psychology, communications, tech, and design. By their very nature, instructional designers are big picture creative thinkers; they play pivotal roles in chunking down content, connecting learning messages, and ensuring that content links back to an overarching learning objective in the most effective and relevant manner.

Many aspiring instructional designers will be comforted by the fact that with rapid authoring tools and templates, coding wizardry is not necessarily required; however, basic technological competency would be expected when working with authoring and SCORM production tools. Similarly, basic visual design skills would be an advantage. A broad understanding of pedagogical theory, in addition to ID methodologies, is tremendously beneficial when creating authentic and engaging learning experiences.

Instructional Designer Tools

As such the better an Instructional Designer is, the better ALL of the associated teachers will be and the better the learning outcomes will be.

There are other differences too. The majority of teachers will be part of the education vertical. Instructional Designers often consider themselves to be part of the learning industry – a complimentary industry that simultaneously enhances education as well as other industries.

An instructional designer uses various tools and software in their work in order to produce the best outcome. Great content authoring tools are needed by instructional designers as they determine the effectiveness and extent of success of the LMS. Also, video creation tools are needed to implement an element of multi-modal functioning for ultimate learner engagement. You can use EdApp’s Instructional Design Software for free! 

EdApp Instructional Design Software

What is instructional design

Instructional Design is a relatively recent development compared to teaching which is one of the oldest professions/practices in human history. It has roots in both systems engineering and the behaviourism elements of psychology, but by far the most intriguing origin story comes from World War 2. As Wikipedia puts it, “The role of systems engineering in the early development of instructional design was demonstrated during World War II when a considerable amount of training materials for the military were developed based on the principles of instruction, learning, and human behaviour.” It continues, “In 1946, Edgar Dale outlined a hierarchy of instructional methods, organized intuitively by their concreteness. The framework first migrated to the industrial sector to train workers before it finally found its way to the education field.”

The origins of the instructional designer.
The origins of the Instructional Designer (Source:-
Drill Sergeant – The Big Picture, YouTube)

Perhaps not surprisingly, in recent decades, teachers have learned teaching at teaching school from teachers while Instructional Designers have come from an HR background and either taught themselves ID or sought official training and qualifications in the subject. In more recent years, the fields have started converging as practitioners realised that the best learning, teaching and instructional benefits come from a multi-faceted instructional approach that uses elements from all disciplines.

As such, teachers have started to use ID techniques and technologies to train young pupils while Instructional Designers are getting closer to teachers and even teaching themselves. The latter is especially true in company training scenarios where eLearning practices using learning management systems are becoming more and more optimised to ensure that unwilling company workers who traditionally loathe company training days, are more-actively engaged with a view to them retaining the knowledge they are given to the highest degree possible. This makes sense as workers who both enjoy training and take new skills away from it are happier, more productive, more loyal and generally feel more valued.

Instructional Design Models

There is a range of instructional design models, touching on various principles and methodology. An example of this is the ADDIE model, which exemplifies a five-phase flexible guideline for creating effective training and support tools; Analyze, Design, Develop, Implement, Evaluate. One reason why instructional designers are drawn to this model, other than it being cyclical, is that ADDIE enables lessons to evolve with the needs, culture and attitudes of learners. If you would like to learn more about ADDIE, click here

If you would like to read more about instructional design models and strategies, take a look at these:

TPACK Framework for Instructional Designers
Instructional Strategies: 10 best for corporate training

EdApp Authoring Software with the best instructional design methodologies built-in

A new instructional design methodology: Microlearning

One eLearning area that is experiencing a high degree of convergence from teaching skills and ID skills, is microlearning. This is the practice of splitting lessons up into small, easily-digestible, bite-sized microlessons which only take a short time to complete. They work best when only a few topics are covered and questions are interactive – even gamified. With increasingly small time spans to operate within, learning has to be highly optimised and so teachers are making the most of instructional design techniques – especially when adults, who may no longer be susceptible to learning, are involved. You can read more about microlearning here and see what our Instructional Designers recommend for creating the best micro lesson plan. You can read more about how your business can be boosted with eTraining here.

Put instructional design theory in practice with EdApp software

EdApp makes it easier than ever to create your very own online course. Check it out here,

If you’d like to try a mobile-focussed learning management system which helps teachers and Instructional Designers transfer knowledge in the most effective way possible (and offers more-than 50 ready-made microlesson templates) get in touch at You can also try EdApp’s Free LMS Platform and authoring tool for free by signing up here.

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