Gamification is the incorporation of an array of gaming elements into serious concepts presented in microlearning modules, for effective employee training. You may be asking, ‘how does gamification make training better?’ Let us tell you, the real question here is, ‘how can we fault it?’ We’re about to tell you why.
Gamification is here and we’re all about it. Leaderboards, point scores, prizes and game-like quizzes. Yep, you name it, we’ve got it. Gamification for staff training is an effective strategy in the engagement of employees and boosted productivity.
Why Gamification Epitomises the ‘S’ word (Yep, success)
Staff training may be difficult at times, particularly when employees in various roles have plenty of company information to absorb in a short amount of time. Incoming gamification! Microlearning modules release new information in short bursts, with built-in gaming elements. Despite the incorporation of gaming features, training remains serious and legitimate, important for corporate strategy retention amongst employees, vital for company success.
According to the 2016-2021 Worldwide Game-based Learning Market Report, in 2016 game-based learning products reached a revenue of $2.6 billion, and will surge to $7.3 billion by 2021. But it’s no question why.
Gamification for staff training allows employees to meet specific learning objectives, embedded in game-like quizzes and other interactive mobile-oriented activities. This fun approach to training also provides ‘on-the-job’ like training, minimising time set aside for face-to-face demonstration.
Why Employees Want Gamification and Want It Now
When motivating employees, they love, yes love, two things; recognition and rewards. Intrinsically motivating employees is just as important to company success as increasing revenue. Having an engaged audience strengthens your learning strategy, proved to result in significant company progress.
In the Gamification 2020 Report released by Gartner, it is predicted that gamification will majorly influence five main aspects; employee performance, personal development, innovation, the rise of customer engagement platforms, and the globalisation of higher education.
When employees are praised for their efforts, intrinsic motivation is instilled in their mindset, meaning they feel valued in their company environment. When employees feel valued, they charge more positive energy into their roles, contributing to the overall productivity and success for the company. According to a report by Forbes, 35% of employees believe their productivity is hindered mainly by a lack of recognition. This also has a follow-on effect to other employees, who may feel motivated to work harder to stay on track.
When implementing gamification in employees’ learning strategy, it is important to remember the exercises must remain challenging enough for employees to be motivated in progressing through various exercises. If the modules are facile, learners will be disengaged, causing a drop in engagement. Not what we want, right? Implementing gamification is only effective when done properly. We present the top tips for successful implementation.
1. Set out clear corporate objectives and goals for employees to reach.
2. Implement that intrinsic motivation in employees which we spoke about before (the two ‘R’s, rewards and recognition, remember?)
3. Make your employees aware that you are open to feedback and use this feedback constructively to continue to tailor learning modules to employee needs and preferences.
4. Use gamification to create tasks that are challenging and mentally stimulating to avoid employees avoiding tasks after finding them too simple. However, find a middle ground between facile and unachievable.
EdApp’s Authoring Tool
Our authoring tool allows for our microlearning modules to present as fun exercises for employees to retain important and serious company information. Training is made better by a significant increase in engagement, meaning leaderboards and point scores become more competitive. This cycle means that gamification is all the way up and it’s not coming down anytime soon.
The human attention span is admittedly poor, meaning we must place ample emphasis on information being presented in bursts. There is no better way to maximise the short time we stay concentrated than to ‘play a game’. The whole point of microlearning is to retain more knowledge in a shorter amount of time than traditional learning strategies.
Fun and flexible training is immediately appealing to employees, even before they have tried it. Completing content quizzes on their own accord, means they can study in bed or on the train to work, giving them the option to be productive in their own time, as well as during their time at work.
Want to learn more about gamification for staff training?
If you’d like to use gamification to turbocharge your workforce training for practices, policies, procedures or products, get in touch with EdApp at firstname.lastname@example.org. You can also try EdApp’s spaced repetition implementation, Brain Boost, for free by signing up here.
The 2016-2021 Worldwide Game-based Learning Market, Ambient Insight, LLC
Gamification 2020 Report: What is the Future of Gamification?