10 Examples of SMART Learning Objectives

If you’re a leader, goals need to be set not only for yourself but also for your team members. Sometimes, it can be difficult to know where to start when setting these goals. That’s why we’ve compiled a list of examples of SMART learning objectives, so you can clearly and concisely formulate your goals for success. 

Example of SMART Learning Objectives #1 – Increase course completion rates (Learning & Development)

Let’s say you want to develop a training course for your employees. This course can be taken by new hires, interns, contractual workers, or long-term employees. But, how do you check that your learners have completed their training? With completion rates, of course. This metric shows how many of your learners successfully finish a course they’re enrolled in. Here’s an example of SMART learning objectives for reaching certain completion rates on your courses through SMART goal setting: 

  • Specific: Increase course completion rates by 80%.
  • Measurable: In a four-part course, learners should be able to complete at least 3-4 lessons. 
  • Achievable: Make lessons easy to complete in around 5-10 minutes. 
  • Relevant: Focus on a particular skill that needs to be developed among the team the most. 
  • Time-bound: Achieve the goal in two months. 

Examples of SMART Learning Objectives - Increase course completion rates (Learning & Development)

If you don’t have a company training software for blended training yet, then consider using EdApp. On this platform, you can create courses, conduct instructor-led training, send notifications, track progress, and more. This training app is filled with features that encourage learners to engage with their learning more often, such as discussion forums, gamification through real prizes and leaderboards, and interactive lesson slides.

Check out EdApp for free and start improving your course completion rates!

Example of SMART Learning Objectives #2 – Improve service times (Food Service Management)

This example of SMART learning objectives is for those working in the food service management industry. Let’s say you want to improve kitchen performance, such as food quality and preparation speed. To achieve that, you can set a goal to have food served within 25 minutes of receiving the orders, and then set out SMART learning objectives to guide you and your staff: 

  • Specific: Improve service times to be within 20 minutes. 
  • Measurable: Feedback forms and service tickets should reflect fast and positive service experiences. 
  • Achievable: Make service lines organized. 
  • Relevant: Faster service can lead to higher customer satisfaction rates and more returning customers.
  • Time-bound: Performance should be improved within five weeks. 

Examples of SMART Learning Objectives - Improve service times (Food Service Management)

Did you know you can schedule shifts and track training progress all on one platform? EdApp has integrations with Deputy, a workforce management system, allowing you to assign training and schedule seamlessly from any device in minutes. Assess your employees’ skills on the job, check attendance, and track their training progress with the Practical Assessments and Group Training features. You can say goodbye to paper checklists or spreadsheets and say hello to digital dashboards and graphs. Make sure your team is always up-to-date on the latest safety procedures by enrolling them in one of our chemical spill training courses.

Example of SMART Learning Objectives #3 – Run tests biweekly (Software Development)

Working in software development isn’t easy. There are always deadlines to meet and tests to conduct. It’s important to have SMART Learning Objectives so that your software development and management can run smoothly. Let’s say this time around you and your team decides to use the Agile methodology to develop your software. Together, you came up with these objectives: 

  • Specific: Run tests every two weeks and have a quality passing rate of 90% for your software at each iteration.
  • Measurable: Measure this against previous tests and other relevant metrics.
  • Achievable: Reach your goal with the help of your best practices and other tried and true methods.
  • Relevant: It can increase feedback opportunities, reduce risks, support rapid development, and promote collaboration with Agile.
  • Time-bound: Each iteration lasts two weeks. 

Examples of SMART Learning Objectives - Run tests biweekly (Software Development)

Agile is used in project management and in learning & development, but it really sees its use in software development. Apply Agile to your processes and get your software to the state that it needs to be in no time.  

Example of SMART Learning Objectives #4 – Increase shares by 10% (Market Share)

Examples of SMART Learning Objectives - Increase shares by 10% (Market Share)

Let’s say you want to test some tactics to increase the market share of your company to achieve more sustainable growth. Using the SMART method, you can easily come up with the objectives and measurable goals necessary to do just that:

  • Specific: Decide on the product lines and regions with which you’ll work to increase your market share by 10%.
  • Measurable: Keep up your development on a regular basis based on the number of new clients and expansion in both old and new markets.
  • Achievable: Your market share increased by 8% last year. Therefore, 10% should be doable.
  • Relevant: It’s a worthwhile goal that’s crucial to your company’s success in the future.
  • Time-bound: Set a one-year deadline for this objective.

Example of SMART Learning Objectives #5 – Bring in additional accounts (Sales)

Examples of SMART Learning Objectives - Bring in additional accounts (Sales)

If you’re working as a B2B salesperson, you’re always looking for new customers as part of your business goal. For example, you want to pull in 10 new accounts over the next six months as part of your business objectives. This is how you do effective goal setting through SMART goals: 

  • Specific: Bring in 10 new accounts to your business
  • Measurable: Calculate the number of presentations, pitches, and warm leads you need to make this happen.
  • Achievable: At the same time last year, you brought in nine clients. Your business, network, and audience have expanded since then. 
  • Relevant: Management and the rest of your sales team can contribute in a relevant and significant way to the company as a whole.
  • Time-bound: Monitor your progress every two weeks and make necessary adjustments to your budget, workforce, and continuity plans. Within six months, the SMART learning objective should be accomplished.

Example of SMART Learning Objectives #6 – Customer satisfaction rate (Customer Support)

Examples of SMART Learning Objectives - Customer satisfaction rate (Customer Support)

Working in customer support, you should always strive to keep customers informed and satisfied by solving their problems and concerns as soon as possible. By setting SMART goals and objectives for your customer support team, you can continue to keep customers happy while using your product or service. Here is an example of SMART learning objectives in customer support: 

  • Specific: Achieve a customer satisfaction rate of 90%.
  • Measurable: Past recorded calls, emails, and live interactions can better inform you of your customers’ feelings and problems regarding your product or service.
  • Achievable: You reached a customer satisfaction rate of 85% last quarter. It’s reasonable to expect a rate of 90% for the next quarter.
  • Relevant: Satisfied customers are customers that will continue to use your product or service, and your customer support teams will think that their role in your company is significant.
  • Time-bound: Improved satisfaction rates should be reached by the end of the quarter.

Example of SMART Learning Objectives #7 – Increase SEO traffic (Digital Marketing)

Examples of SMART Learning Objectives - Increase SEO traffic (Digital Marketing)

For the modern marketer, digital marketing and social media marketing are becoming more significant sources of traffic for businesses. Let’s say your company wants to drastically increase search engine optimization (SEO) traffic over the next six months. This goal is quantifiable and can be formulated in SMART terms: 

  • Specific: Increase your SEO traffic by 10%.
  • Measurable: Use analytics tools like Google Analytics or Ahrefs.
  • Achievable: Market research shows that a 10% increase is possible and increased organic traffic can lead to more leads.
  • Relevant: This goal is relevant to your wider business goals. 
  • Time-bound: The additional traffic should be generated within six months.

Example of SMART Learning Objectives #8 – Getting certified (Individual Performance)

Examples of SMART Learning Objectives - Getting certified (Individual Performance)

Sometimes we should set goals for ourselves to improve our own skills and also for achieving performance. In this case, you want to finish a certification course in one month which is doable and realistic. Writing down your goals in SMART language can help you better visualize your plan of action:

  • Specific: Finish a self-paced certification course in one month.
  • Measurable: Base your learning speed on previous learning experiences.
  • Achievable: You previously finished another course in 90 days at a leisurely pace, so it’s reasonable to believe that you can finish courses even faster if you put in more time and effort.
  • Relevant: Investing in oneself is always a good thing. It can lead to career growth and other types of opportunities.
  • Time-bound: Give yourself a firm deadline of one month. 

Example of SMART Learning Objectives #9 – Increase attendance for events (HR Services)

Examples of SMART Learning Objectives - Increase attendance for events (HR Services)

For instance, you want to increase the number of employees attending company events and team-building sessions. So, you’d want at least 50 employees to show up at the next employee Christmas party. Here is one way you can word your objectives in SMART terms and start your goal setting process:

  • Specific: Have 50 employees come and enjoy this year’s Christmas Party.
  • Measurable: Send out forms to your employees to gauge interest in your event.
  • Achievable: With your growing business and team, it’s reasonable to expect that at least 50 people can come this year.
  • Relevant: Having events is important for company culture and employee satisfaction.
  • Time-bound: Planning should last for one month.

Example of SMART Learning Objectives #10 – Protect company systems (IT services)

Examples of SMART Learning Objectives - Protect company systems (IT services)

The last example of SMART learning objectives is for the IT services industry. For example, you want to make sure your company’s systems and tools are secure from cyber attacks or threats. While employees can take cyber security courses to become more aware of the methods they can take to protect themselves, your IT services department can take this further. Here’s a way to present your objectives using the SMART technique: 

  • Specific: Update cyber security measures of gadgets and systems in four weeks.
  • Measurable: Track each gadget and system in your company’s database.
  • Achievable: Four weeks is a very doable deadline.
  • Relevant: Protecting your company’s data, information, and other important files safe from phishing or hacking is relevant to running a business.
  • Time-bound: This goal should be accomplished in four weeks.