The development of a distinct organisational culture is essential for boosted employee loyalty and brand positioning. Different cultures attract different types of people to the organisation, contributing to its overall composition.
There are various ways employees can learn culture, five of which we will discuss in this article.
1. Rituals and Ceremonies
Rituals and ceremonies refer to repetitive sequences which emphasise an organisation’s values and core practices. Repeatedly enacting these events is essential for the embedment of what is important into the mindsets of employees, reflecting the type of culture the organisation withholds.
2. Material and Cultural Symbols
Symbols serve as a representation of an organisation’s culture, further instilling a sense of identity and drive in employees. They traditionally communicate with those in the organisation through unspoken messages.
3. Organisational Heroes
Organisational heroes refer to those in the organisation who perform in an exemplary manner, of which other employees should follow suit. Having these figures as role models in an organisation is important for the continual guidance of employees in a positive direction.
Language is often used by organisations as a way to characterise a particular culture and identify those within it. Having a specific language preserves the particular culture and allows employees to feel more included and surrounded with support.
Organisational stories are beneficial to building the culture in an organisation as they foster a stronger connection between the employee and the organisation. These stories can include narratives or events relating to founders, conquers, successes and failures. Values are reinforced through the re-telling of stories, as is what employees should and should not do.
How To Provide These To Employees
These five factors must be communicated to employees in a way effective enough to influence their actions in their day-to-day responsibilities in the workplace. Enter, microlearning.
Microlearning provides organisations with the power to instil essential information into the minds of employees, enabling them to absorb larger volumes of knowledge in a shorter amount of time. It works on the basis of providing course content in modules no longer than 5 minutes, for maximum information absorption and retention.
In the technological age, it is pivotal that our learning is convenient and accessible via mobile if possible. This is why microlearning is appealing to the modern learner, providing them with flexibility, accessibility and agility.
Gamification entails the incorporation of gaming elements