3 Reasons Why Gamification Makes Corporate eLearning Fun

3 Reasons Why Gamification Makes Corporate eLearning Fun

In a recent survey by Gallup it was found that 34% of employees in the U.S. are involved and committed to their workplace. It is interesting to think; what is more shocking about that previous statement? Is it that this percentage was the highest it has ever been recorded or that two thirds of the workforce are not engaged within their own workplaces?

Engagement needs to be at the forefront of training sessions in order to encourage employees to want to be involved with learning. Employers want productivity for return on investment, but this is never going to be achieved if your employees don’t care about the work they are doing. Making learning fun can improve productivity and motivation as we learn best through interactive reinforcement of knowledge. Gamification is a great way to encourage the reinforcement of knowledge as it lowers the mental barriers to absorbing new information.

#1 Prompts a strong behavioural change in people

Gamification encourages learners to gain an understanding of concepts through spaced repetition. Spaced repetition is the frequent reiteration of content in order to improve knowledge retention. It is based on the Ebbinghaus Forgetting Curve which explores the relationship between memory retention and time. Users will only remember half of the information they were taught after an hour of learning and this drops to only 20% after four days. Spaced repetition can prompt a behavioural change in learners as correct behaviours are continuously reinforced to encourage better practices in the workplace.

#2 Competitive learning with leader boards

Not only does competition improve teamwork but it also creates a great buzz within the company. Users will want to complete their courses because they want to be on the leader board. Being visible to other peers on leader boards gives users a sense of pride and value as it demonstrations their hard work. If everyone wants to be on the leader board, they will work hard to complete their courses in order to earn their spot. Using EdApp’s microlearning concept means that courses are short and to the point, users won’t have to spend hours on lessons. This quick completion rate only reinforces the learning process as goals are much more achievable for users without wasting precious hours of the day.


# 3 People can win real prizes that can be redeemed instantaneously

Instant gratification for learning can lead to increased dopamine levels. Dopamine is the same hormone that is released in our bodies when we exercise. It is a happy hormone; makes you feel great and that’s exactly how employees should be feeling at work. Prizes don’t have to be anything wild, even a simple coffee voucher still make employees feel rewarded and valued. These can be claimed and used straight away which encourages employees to share their learning experiences with colleagues. This in turn creates a buzz around the office to facilitate other learners to get stuck in to their lesson content.

All in all, gamification is the perfect way to keep employees motivated and having fun in their learning. It encourages employees to feel valued and driven to be more involved in the workplace. Incorporating gamification in to learning opportunities will ensure that your business doesn’t fall victim to low productivity or commitment issues.


If you would like to learn more about how to build the most effective employee training strategy!

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