10 Social Media Training Programs
We've hand-picked 10 social media training programs for employees available online. These courses are intended to help your team members gain a better understanding of the social media platforms such as Facebook, Instagram, and Twitter to strengthen their social media marketing strategy and media campaigns. Keep scrolling to learn more.
1. Social Media Policy
Most organizations have adopted the use of social media as a strategic move to publish business updates and relevant industry information. However, when promoting your product to all users and target audiences, your social media team needs to have a policy in place to ensure you're not breaking any social media guidelines. Thankfully, EdApp offers a social media policy course that your company can deploy to guarantee that your social media team is following best practices. The free course also covers the policies that digital marketers must follow in order to preserve their businesses’ professional image.
This course consists of four lessons: social media compliance, firm information protection, online ethics, and professional use of personal accounts. All things considered, the content is presented in bite-sized portions to help learners absorb more knowledge. At the end of each session, students take a short quiz to test their understanding of the topic.
Length: 10 minutes per lesson
Certification: Available
Cost: Free
Created By EdApp
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2. Digital Marketing
Employees will learn how to grasp the functions and advantages of each digital marketing channel, the evolution of digital marketing, and the essential success elements for digital marketing in EdApp's introduction course to Digital Marketing. While this course isn't solely about social media marketing, knowing the whole digital marketing umbrella gives the learners an edge that they can apply in their work. This course is divided into four lessons that cover the fundamental principles and history of digital marketing, and various marketing channels that can be used in digital marketing campaigns. This course is available for free and is accessible across most devices including smartphones. Learners can take this course at their own pace anytime, anywhere.
Length: 10 minutes per lesson
Certification: Available
Cost: Free
Created by EdApp
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3. Social Media Marketing Specialization
Coursera’s Social Media Marketing Specialization is packed with information to maximize the use of social media in your organization’s marketing efforts. Having an effective marketing strategy will surely drive up sales and that is only possible if brand presence is already established across the company’s chosen platforms. This course will tackle the different marketing tools such as the social analytics tools to track the progress of your marketing efforts. Adding to that, this course will also teach you how to become an influencer on social media which can be beneficial for your business. This course has 6 lessons and it includes course videos, readings, practice quizzes, and graded assignments and assessments. It can be completed anytime and a shareable specialization certificate is available at the end of the course.
Length: 7 months (2 hours per week)
Certification: Available
Cost: Free
Created by Coursera
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4. Fundamentals of Digital Marketing
Google's Fundamentals of Digital Marketing is a free social media training course that guides marketers on the fundamentals of digital marketing. It's a popular choice among marketing professionals since it includes in-depth lectures on digital marketing, backed with practical examples of how to use social media platforms to expand your reach and grow your company.
Simply join in with your email address to have free unlimited access to the 26-module course. There is an exam at the end of the course and once you’ve passed then you will receive your completion certificate.
Length: 40 hours
Certification: Available
Cost: Free
Created by Google Digital Garage
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5. Social Media and Electronic Communication
EdApp's Social Media and Electronic Communication course gives marketing team members a hands-on insight into using social media effectively in retail. By taking this course, employees will learn about several social media networks, such as Facebook, Twitter, and Instagram, that are useful for retail enterprises. This course has 4 lessons that cover social media in retail, social media engagement strategies, social customer care, and social media etiquette. The information is delivered in bite-sized chunks so learners will be able to follow the lessons easily in no time. The best part? Managers can also alter and rebrand the presentations using EdApp's authoring tool, depending on the company's needs.
Length: 10 minutes per lesson
Certification: Available
Cost: Free
Created by EdApp
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6. Online Advertising & Social Media
The Online Advertising & Social Media course by eDX talks about the whole digital marketing process and what social media platform will work best for your company. There are numerous advertising channels and at the end of this course, your team members will know the online advertising ecosystems, paid social media tactics like online display campaigns, and sentiment analysis. Your marketing team will also learn how to plan an effective social media strategy to promote your brand and to achieve ROI. The suggested completion time of this course is in 4 weeks with 3-5 hours of study each week but learners still have the freedom to complete it at their own pace.
Length: 12-16 hours
Certification: Available
Cost: Free (no certificate), $499 USD (with certificate)
Created by eDX
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7. Social Media Marketing
Hubspot Academy’s Social Media Marketing course is about transforming your business by introducing social media to your marketing strategies. This revolves around branding using social media and other inbound marketing efforts to drive customers in. This course consists of 8 lessons, 40 video materials, and 29 quizzes that can be completed in 4 hours.
It’s a perfect training course for busy social media marketers as it is easy to follow and can be completed in a day, depending on the learner’s pace. The certification is for free so it’s a good option for organizations that don’t want to spend much.
Length: 4 hours 15 minutes
Certification: Available
Cost: Free
Created by Hubspot Academy
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8. Social Marketing Certification Course
Hootsuite Academy designed a course for marketing professionals called Social Marketing Certification that delves into the basics of social media marketing. With this, employees can learn and apply best practices for building a brand's social media presence, actively reaching an audience, and promoting engagement. The lessons will help the marketing team figure out how to make your content marketing strategy, cultivate your social networks effectively, and maximize your social media accounts for optimum engagement. At the end of the course, learners have to pass the 60-question online exam to earn their industry-recognized certification.
Length: 6 hours
Certification: Available
Cost: $199 USD
Created by Hootsuite Academy
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9. Reputation Management in a Digital World
Marketing is all about building a strong brand image and messaging. It is important to have a good reputation so that customers will continue to support your company’s products and services. In eDX’s Reputation Management in a Digital World course, employees will learn about social media management and how to protect and manage the organization’s online reputation on social media platforms like Facebook, Twitter, and Snapchat. This course has 6 modules that can be completed in 6 weeks, each with 3-4 hours of study. Although, the course is self-paced so learners have the freedom to accomplish the lessons anytime.
Length: 18-24 hours
Certification: Available
Cost: Free (no certificate), $99 USD (with certificate)
Created by eDX
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10. Introduction to Social Media Strategy
The Introduction to Social Media Strategy course by Skillshare teaches the process of social strategies from raising brand awareness to increasing website traffic and driving sales. Starting from choosing the right social media sites such as Facebook and Twitter, employees will be able to familiarize themselves with the platforms and their features that will help with building a social media strategy. This course consists of 9 microlessons with a length of 1-9 minutes each. Not only that, video materials are used so it is easy to follow and it will surely engage the learners until the end of the training.
Length: 43 minutes
Certification: Not available
Cost: Free
Created by Skillshare
Explore the courseStrengthen your organization’s social media presence with social media training programs
Social media has been widespread over the past few years and there are a lot of demographics of users who are always on different social platforms such as Facebook, Instagram, and Twitter. As a result, businesses have been building their own social media marketing teams to expand their audience reach through social media platforms. To ensure that the employees have up-to-date information about social platforms and media tools, managers need to train them to improve their skills and performance. Digital marketers don’t need to worry as there are several social media training programs online that they can take. It’s a quick and easy way to deliver training and there are options for those who want free or paid training, depending on their budget. To make things easier for you, we’ve gathered 10 social media training courses perfect for managers and team members.